Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

5 Digital Strategies Entrepreneurs Can Use to Beat COVID19

With factories shut, stores closed, events and bookings cancelled, the economy is still at a standstill. A time filled with crisis and uncertainty, a number of our clients in India continue to suffer due to the lockdowns and quarantine. At Modifyed, even though the times are challenging, we are working harder than ever before. (Yes, …

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5 Reasons YOUR Website should be The Center of Your Digital Marketing Strategy

Note: This post was sparked by a conversation with a recent client who wanted us to devise a marketing and branding strategy for a new shoe brand they were launching. They did not want their own website, but wanted to sell purely on Amazon and other third party marketplaces.  This wasn’t the first time I …

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Working as a Remote Team – Communication Guidelines at Modifyed Digital

Note: We are publishing some of our internal guidelines and processes on our company blog so that we can help others in the business community and workforce to streamline their processes and run tighter, more efficient businesses. Communication Guidelines at Modifyed Digital Marketing and Technology is primarily a communications game. The better and faster we …

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website discovery process

Website Discovery Questions – How to Decide the Scope of a Website?

Building a website, for the sake of building a website, is the easiest way to waste money on your company’s marketing. A vastly better approach, is to “invest” in your website, with the objective of creating a well-designed, strategised and executed marketing channel. There’s enough information, research and case studies which show why having your …

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Agile Vs Waterfall – What is the Best Approach to Web Development?

If you are looking to hire a website design and development agency, then there are probably hundreds of questions in your mind. How should I begin the process? What should be my strategy? What are the most important pages? What should my budget be? What is the best approach for website development? The Two Broad …

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A Short Guide to Creating Effective Presentations

Are you struggling to create an effective presentation? Do you want to build expertise in designing presentations that can excite your audience, generate more leads, and grow your business? Developing effective and convincing presentations and company profiles is an extremely important skill for you to master, if you want to succeed in making more sales, …

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Revamping Modifyed.in – Our Website Strategy for Modifyed Digital

This post is regarding the website development (or rather, product development), strategy that we are adopting at Modifyed Digital. The idea of this post is to give you insights about how we approach site design, development, marketing, etc. This is my third year running a digital agency. The biggest drawback I’ve seen is that we …

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