Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

Landing Page Best Practices

5 Critical Landing Page Best Practices for 2021 – Turbocharge Your Online Lead Generation

When we work with clients on various digital marketing initiatives, the first step is generally to help them improve their websites and landing pages. This handy guide contains the most critical landing page best practices to help you rapidly design and develop high converting landing pages which can fill up your sales pipelines with hungry, …

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Real Estate Digital Marketing

An Easy Guide to Results Driven Real Estate Digital Marketing in 2021

There’s no sector or industry that doesn’t need a digital marketing strategy. Real Estate is another sector to that is poised to gain big. After working with several leading property developers in India, we bring to you this definitive guide to Real Estate Digital Marketing in 2021. We will cover interesting insights on what works, …

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education digital marketing

Non Profit Marketing – How We Helped an Education CSR Create Livelihoods for 1000s of Students

Ask any seasoned digital marketing firm, and they’ll be sure to reiterate the unique challenges and propositions that come along when working on a Non Profit Marketing campaign. Their goals are different and therefore, a lot of the traditional marketing ideas don’t have much relevance for them. This blog post is about our work with …

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The Workplace after COVID 19 – Tips for Safely Reopening your Office Space

As offices are resuming work post COVID, it’s important to adopt preventive measures to ensure a safe and healthy workplace for your employees. At Modifyed, we are also preparing ourselves to open our office soon, and also training our team members to follow basic safety guidelines. We’ve compiled some tips for you to keep in …

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5 Digital Strategies Entrepreneurs Can Use to Beat COVID19

With factories shut, stores closed, events and bookings cancelled, the economy is still at a standstill. A time filled with crisis and uncertainty, a number of our clients in India continue to suffer due to the lockdowns and quarantine. At Modifyed, even though the times are challenging, we are working harder than ever before. (Yes, …

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Digital Business Strategy – 5 Reasons Your Website Should be the Center of Your Business

Note: This post was sparked by a conversation with a recent client who wanted us to devise a digital business strategy for a new shoe brand they were launching. They did not want their own website, but wanted to sell purely on Amazon and other third party marketplaces.  This wasn’t the first time I was …

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Working as a Remote Team – Communication Guidelines at Modifyed Digital

Note: We are publishing some of our internal guidelines and processes on our company blog so that we can help others in the business community and workforce to streamline their processes and run tighter, more efficient businesses. Communication Guidelines at Modifyed Digital Marketing and Technology is primarily a communications game. The better and faster we …

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website discovery process

Website Discovery Questions – How to Decide the Scope of a Website?

Building a website, for the sake of building a website, is the easiest way to waste money on your company’s marketing. A vastly better approach, is to “invest” in your website, with the objective of creating a well-designed, strategised and executed marketing channel. There’s enough information, research and case studies which show why having your …

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