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Author name: Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

user experience in seo

User Experience in SEO : How Design Matters To SEO in 2026

Did you know that over 88% of users don’t return to a website after a bad experience? Multiple studies, including insights from Google and UX research platforms, show that user behavior directly impacts rankings. This is why user experience in SEO is no longer optional—it’s a core ranking factor. Search engines have evolved. Google now […]

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How to Build a Skincare Brand from Scratch

How to Build a Skincare Brand from Scratch in 10 Steps 2026

The global skincare market is booming. According to recent industry reports, the skincare industry is expected to cross $200 billion by 2030, driven by rising awareness, social media influence, and demand for clean beauty products. But here’s the catch—while demand is high, competition is even higher. So the real question is not just why, but

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social media engagement

Social Media Engagement: Strategy, Metrics and Growth Tips

If your posts are getting views but no likes, comments, or shares, you don’t have a reach problem, you have a social media engagement problem. So how do you stand out? This guide breaks down everything you need to know about social media engagement—from understanding what it is to building a powerful strategy, measuring performance,

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local seo link building

Local SEO Link Building Guide: Strategies to Rank #1 Locally

Local search has changed how businesses grow. Today, more than 46% of all Google searches have local intent, and nearly 78% of local mobile searches result in an offline purchase. That means if your business is not visible locally, you are missing real customers—not just traffic. This is where local SEO link building becomes a

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snippets in seo

Snippets in SEO : What They Are & How to Earn Them

Search is evolving fast. According to multiple industry studies (like those from Ahrefs and SEMrush), featured snippets often capture a huge share of clicks—even above the first organic result. That means if you’re not optimizing for snippets in SEO, you’re leaving valuable traffic on the table. In this guide, you’ll learn what snippets are, the

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click through rate

Click Through Rate: Complete Guide to Improve Your CTR 2026

Whether you’re running ads, publishing blogs, or optimizing YouTube videos, your success heavily depends on improving your click through rate. If your impressions are high but clicks are low, you’re losing valuable traffic, leads, and revenue. In this guide, you’ll learn: Let’s break it down in simple terms. What is Click Through Rate (CTR)? Click

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Amazon Marketing for Skincare Products

Amazon Marketing for Skincare Products: Complete Guide 2026

The global skincare market is booming, and so is competition. According to industry reports, the beauty and personal care market is expected to cross $698.30 billion by 2027, with eCommerce driving a massive share of that growth. Platforms like Amazon now account for a large percentage of online skincare sales, making it a critical channel

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Influencer Marketing for Skincare Brands

Influencer Marketing for Skincare Brands : A Complete Guide

The skincare industry is booming. Reports show that the global skincare market is expected to cross $200 billion by 2030. At the same time, over 67% of consumers say they trust recommendations from influencers more than traditional ads. That shift has changed how skincare brands connect with their audience. This is where Influencer Marketing for

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Skincare SEO Strategy

Skincare SEO Strategy : How to Rank Beauty Brands on Google

The skincare industry is booming. According to recent reports from Statista, the global skincare market is expected to cross $200 billion by 2028, driven by rising consumer awareness, influencer marketing, and digital-first buying behavior. But here’s the challenge—more competition means it’s harder than ever for skincare brands to stand out on Google. If your brand

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