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Author name: Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

Skincare SEO Strategy

Skincare SEO Strategy : How to Rank Beauty Brands on Google

The skincare industry is booming. According to recent reports from Statista, the global skincare market is expected to cross $200 billion by 2028, driven by rising consumer awareness, influencer marketing, and digital-first buying behavior. But here’s the challenge—more competition means it’s harder than ever for skincare brands to stand out on Google. If your brand […]

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content marketing for universities

Content Marketing for Universities : A Comprehensive Guide

Content marketing has become a key way for universities to connect with students. When a student or parent looks for information online they want clear and honest answers. They want content that helps them decide.  Content marketing lets universities share this kind of useful information. It helps universities build trust with students. It helps them

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YouTube marketing for universities

Best YouTube Marketing for Universities to Reach Students

YouTube has become one of the biggest places where students learn and explore. Students spend hours watching videos. They watch videos to learn new skills. They watch to find answers. They watch to feel inspired and motivated. When students think about their future they often turn to YouTube to explore options.  They look for campus

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social media marketing for universities

Social Media Marketing for Universities : Top 14 Strategies

Social media has changed how people find information. Today students are on social apps many hours every day. They watch videos. They read posts. They chat with friends. They explore ideas about life and learning. When students think about their future they check social pages. They look at campus photos. They watch student stories. They

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