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Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

Interesting Marketing Campaigns

13 Examples of Interesting Marketing Campaigns From Around The World

No matter how great your marketing is, if your product sucks, it will never really sell. I’m not really sure who said this but every time I work with a client with an average, boring or downright awful product, I’m reminded of this quote. Even the greatest marketer will have a tough time selling commodities (soaps, …

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Digital Strategy

3 Interesting Ways to Sharpen your Company’s Digital Marketing Strategy

In my last post, I discussed a basic 1 month digital marketing plan for generating B2B leads online using paid ads. This post is about tweaking your existing strategy and devising effective digital marketing strategies that deliver results at manageable costs. If you’re a startup, you’re probably short on marketing budgets. And your definition of digital marketing …

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Tips to Improve Your Linkedin Profile

7 Top Tips to Improve Your Linkedin Profile in 2016

With over 350 million active professionals, Linkedin is the most popular social networking website for professionals. Developing a strong presence on Linkedin can therefore have multiple benefits. It is great for building contacts, reaching out relevant people and attracting leads. With constant updates and changes happening on the Linkedin platform, it can be hard to …

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content marketing

Digital Marketing for Startups – 5 Critical Habits for Successful Digital Campaigns

Marketing your products and services on digital is increasingly becoming an exciting game. With so many new technologies, platforms, methods, techniques – digital marketing for startups is as complex . With so many choices, it can seem quite daunting to those promoting new businesses. If you have a startup, then choosing digital as a marketing is perhaps the simplest way …

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