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Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

Revamping Modifyed.in – Our Website Strategy for Modifyed Digital

This post is regarding the website development (or rather, product development), strategy that we are adopting at Modifyed Digital. The idea of this post is to give you insights about how we approach site design, development, marketing, etc. This is my third year running a digital agency. The biggest drawback I’ve seen is that we …

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Creating Viral Content

7 Tactics for Creating a Successful Viral Content Marketing Campaign

When it comes to digital marketing, a viral content marketing campaign is on the wish-list of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing …

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Digital Marketing for Business

Digital Marketing & Lead Generation for your Family Business

HOW DIGITAL MARKETING CAN GENERATE HUNDRED OF LEADS FOR FAMILY BUSINESSES If there’s one type of business that can benefit a lot from digital marketing, its traditional, family-owned businesses. With traditional family businesses reinventing new ways to conduct business, there is a lot to explore in terms of lead generation using digital marketing. The recent …

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Content Marketing Campaign

7 Tactics for Creating a Successful Viral Content Marketing Campaign

When it comes to digital marketing, a viral content marketing campaign is on the wishlist of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing …

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Interesting Marketing Campaigns

13 Examples of Interesting Marketing Campaigns From Around The World

No matter how great your marketing is, if your product sucks, it will never really sell. I’m not really sure who said this but every time I work with a client with an average, boring or downright awful product, I’m reminded of this quote. Even the greatest marketer will have a tough time selling commodities (soaps, …

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Digital Strategy

3 Interesting Ways to Sharpen your Company’s Digital Marketing Strategy

In my last post, I discussed a basic 1 month digital marketing plan for generating B2B leads online using paid ads. This post is about tweaking your existing strategy and devising effective digital marketing strategies that deliver results at manageable costs. If you’re a startup, you’re probably short on marketing budgets. And your definition of digital marketing …

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Tips to Improve Your Linkedin Profile

7 Top Tips to Improve Your Linkedin Profile in 2016

With over 350 million active professionals, Linkedin is the most popular social networking website for professionals. Developing a strong presence on Linkedin can therefore have multiple benefits. It is great for building contacts, reaching out relevant people and attracting leads. With constant updates and changes happening on the Linkedin platform, it can be hard to …

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content marketing

Digital Marketing for Startups – 5 Critical Habits for Successful Digital Campaigns

Marketing your products and services on digital is increasingly becoming an exciting game. With so many new technologies, platforms, methods, techniques – digital marketing for startups is as complex . With so many choices, it can seem quite daunting to those promoting new businesses. If you have a startup, then choosing digital as a marketing is perhaps the simplest way …

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