Month: March 2020

5 Reasons YOUR Website should be The Center of Your Digital Marketing Strategy

Note: This post was sparked by a conversation with a recent client who wanted us to devise a marketing and branding strategy for a new shoe brand they were launching. They did not want their own website, but wanted to sell purely on Amazon and other third party marketplaces.  This wasn’t the first time I …

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Working as a Remote Team – Communication Guidelines at Modifyed Digital

Note: We are publishing some of our internal guidelines and processes on our company blog so that we can help others in the business community and workforce to streamline their processes and run tighter, more efficient businesses. Communication Guidelines at Modifyed Digital Marketing and Technology is primarily a communications game. The better and faster we …

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website discovery process

Website Discovery Questions – How to Decide the Scope of a Website?

Building a website, for the sake of building a website, is the easiest way to waste money on your company’s marketing. A vastly better approach, is to “invest” in your website, with the objective of creating a well-designed, strategised and executed marketing channel. There’s enough information, research and case studies which show why having your …

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