Author name: Prateek Modi

Every university needs students. Without students a university cannot grow. To get students you need leads. Leads are people who show interest in your programs. They may fill a form. They may send a message. They may call or visit your website. Lead generation is the process of finding these people and connecting with them. […]

Facebook is still one of the strongest platforms where students and parents spend time every day. Even though new apps keep coming, the reach of Facebook remains wide. Students use it to follow pages. Parents use it to read updates and reviews. When a family starts thinking about higher education they often search online and

YouTube has become one of the biggest places where students learn and explore. Students spend hours watching videos. They watch videos to learn new skills. They watch to find answers. They watch to feel inspired and motivated. When students think about their future they often turn to YouTube to explore options.  They look for campus

Social media has changed how people find information. Today students are on social apps many hours every day. They watch videos. They read posts. They chat with friends. They explore ideas about life and learning. When students think about their future they check social pages. They look at campus photos. They watch student stories. They

Every university wants to be found by students online. Most students use search engines to look for programs. They type simple words like “best university for science” or “top arts college near me.” If your university website does not appear in the first few results it may be missed. This is where SEO comes in.

Schools are more than buildings. They are places where children learn, grow and make memories. Families want to feel part of this journey before they choose a school. This is why community marketing matters.  Community marketing means connecting with people in and around your school. It is about building relationships not just ads. When families

Influencer marketing is a modern way schools can reach families and students. It uses real people who others trust. These people share their stories and experiences on social platforms. They help schools show what they have to offer.  In a world where parents and students spend time online it is important for schools to be

Digital marketing has changed how universities connect with students. In the past Universities used posters, brochures and events to bring in new students. Today things have changed. Most students search online first. They look for information on phones and laptops before they make a choice. This has made digital marketing very important. It helps universities

Digital marketing has become very important for universities today. Most students search online before they make a decision. They want to know about programs, fees, student life, scholarships and campus culture. They want real information that helps them choose the right place to study.  Traditional marketing is still useful. But it is not enough now.

Enrollment season sets the stage for the upcoming year at every school. Schools that lack enough students face challenges with funding, staffing, and offering top-notch programs. This makes it vital for schools not just to spark interest but to push families to enroll . Creating urgency helps families act faster. When done well, urgency boosts