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Author name: Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

social media advantages and disadvantages

Top 10 Social Media Advantages and Disadvantages in 2026

Social media is a pivotal part of a business’s daily life today. It’s a key tool for communicating with others online. The good side of social media includes instant global connection and easy information sharing. But the bad side includes privacy risks and cyberbullying. We will examine the top 10 pros and cons of social […]

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d2c ecommerce trends

Top D2C eCommerce Trends 2026: Future of Online Retail

Keytakeaways The eCommerce scene is changing fast. The D2C (Direct-to-Consumer) approach where brands sell straight to end users without middlemen isn’t just a trendy term anymore: it’s a major player reshaping how we buy, sell, and think about brands. But which trends are driving D2C’s next big leap? And how can brands get on board

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google analytics setup

How to Set Up Google Analytics 4 in 2026: Step by Step Guide

Keytakeaways Google Analytics 4 is a free tool that helps you know about your website’s performance. It’s the newest version of Google Analytics which was created to replace the old Universal Analytics. GA4 enables you to see who visits your website and what you can do to improve it. It’s a useful tool for anyone

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top YouTubers in India

15 Top YouTubers in India in 2026(Latest updated)

Keytakeaways India has the biggest YouTube audience in the world with almost half a billion users. This makes it a great place for entertainment and influencer marketing. Companies and media brands work with Indian YouTubers to reach this vast audience. Indian creators make all kinds of content like comedy and gaming in many languages. So

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FMCG D2C Launch Strategy

FMCG D2C Launch Strategy : The Ultimate Guide in 2026

keytakeaways The innovative Meta advertising framework that helped a regional food startup scale to 1 lakh+ customers and achieve industry-leading performance metrics When The State Plate approached us in early 2023, they had an ambitious vision: bring India’s most authentic regional foods directly to consumers nationwide through D2C commerce. But they also had a major

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generative engine optimization

What is Generative Engine Optimization (GEO) in 2026

keytakeaways Today’s people don’t want a long list of websites when they search online. They now wish to direct answers from tools like ChatGPT and Google’s AI Overviews. Generative Engine Optimization has become pivotal due to this shift. While SEO focuses on climbing a website list, GEO is about creating content so precise and accurate

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