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Author name: Prateek Modi

Prateek is the co-founder of Modifyed Digital. With over 12 years of experience in various technology and marketing roles, Prateek is constantly striving to build Modifyed Digital into an organisation that can effectively provide strong marketing and technology solutions to its clients.

Crypto SEO Services

The Role of Crypto SEO Services in Business Growth

Cryptocurrencies have developed as progressive resources within the quickly advancing computerized scene, challenging conventional money-related standards. Companies are relentlessly seeking innovative procedures to set up themselves within the furiously competitive crypto industry amid this transformative period. Amid these endeavors, the significance of look motor optimization (SEO) stands out as an effective device that can move […]

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How NGOs Can Leverage Google Ad Grant for Impactful Change

How NGOs Can Leverage Google Ad Grant for Impactful Change

Non-governmental organizations (NGOs) play a vital role in addressing critical issues and advocating for meaningful causes. In today’s digital age, technology has become a powerful tool that supports the creation of positive change in society. To further amplify their impact, NGOs can harness the potential of Google Ad Grants. By leveraging this valuable resource, NGOs

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Harnessing the Power of Digital Marketing for Fashion & Lifestyle Brands

In the dawn of a new era, the Fashion and Lifestyle industry is on the cusp of witnessing truly groundbreaking trends that have the potential to reshape the way businesses approach digital marketing. These trends are poised to leave an indelible mark and revolutionize the industry forever. Here are 5 ways to upgrade your Digital

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Use Memes to Radically Improve Your Social Media Presence

Meme Marketing – How to Use Memes to Radically Improve Your Social Media Presence

Imagine this. After a long day you are scrolling through your social media and see a meme surface on your screen. The meme makes you giggle and you like it so much that you even share it with your friends. That’s the simplicity and beauty of a meme.  It’s a prerequisite for social media marketing

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Real Estate Digital Marketing

An Easy Guide to Results Driven Real Estate Digital Marketing in 2021

There’s no sector or industry that doesn’t need a digital marketing strategy. Real Estate is another sector to that is poised to gain big. After working with several leading property developers in India, we bring to you this definitive guide to Real Estate Digital Marketing in 2021. We will cover interesting insights on what works,

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education digital marketing

Non Profit Marketing – How We Helped an Education CSR Create Livelihoods for 1000s of Students

Ask any seasoned digital marketing firm, and they’ll be sure to reiterate the unique challenges and propositions that come along when working on a Non Profit Marketing campaign. Their goals are different and therefore, a lot of the traditional marketing ideas don’t have much relevance for them. This blog post is about our work with

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Digital Business Strategy

Digital Business Strategy – 5 Reasons Your Website Should be the Center of Your Business

Note: This post was sparked by a conversation with a recent client who wanted us to devise a digital business strategy for a new shoe brand they were launching. They did not want their own website, but wanted to sell purely on Amazon and other third party marketplaces.  This wasn’t the first time I was

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website discovery process

Website Discovery Questions – How to Decide the Scope of a Website?

Building a website, for the sake of building a website, is the easiest way to waste money on your company’s marketing. A vastly better approach, is to “invest” in your website, with the objective of creating a well-designed, strategised and executed marketing channel. There’s enough information, research and case studies which show why having your

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agile Vs waterfall

Agile Vs Waterfall – What is the Best Approach to Web Development?

If you are looking to hire a website design and development agency, then there are probably hundreds of questions in your mind. How should I begin the process? What should be my strategy? What are the most important pages? What should my budget be? What is the best approach for website development? The Two Broad

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Creating Viral Content

7 Tactics for Creating a Successful Viral Content Marketing Campaign

When it comes to digital marketing, a viral content marketing campaign is on the wish-list of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing

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