We all know the importance of blogging for generating awareness, traffic and leads to our website. Blogging is one activity which can actually ensure that there’s plenty of organic traffic coming to your website on a daily basis, without have to rely on other expensive forms of marketing such as Facebook or Google Ads. However, …
Being better isn’t necessarily the only important thing in digital marketing. Being different is what counts. Trying out unexpected, innovative digital marketing ideas to sell your product is what makes people sit up and notice your brand, talk about it and eventually spend money on it. The cliche that “any kind of publicity is good …
Innovative Digital Marketing Ideas – 5 Companies that Surprised Us Read More »
Learning Google Adwords can be an enormously beneficial skill if you want to succeed at digital marketing. This free and complete Google Adwords guide that I’ve developed is a result of working on client accounts for over 2 years, playing with over 5 lac rupees in advertising, watching hours of Youtube videos, spending days in …
We all know the benefits of publishing business blog content on our corporate websites. Compared to websites which don’t have a blog, corporate websites that have well-maintained, regularly updated blogs generate up 130% more sales inquiries in the long run! How can you improve your business blog’s content?
I was browsing through Tata Sky the other day and happened to see Baba Ramdev speaking passionately about Swadeshi, Ayurveda and Yoga. It suddenly dawned on that he was actually a great example of content marketing. I’ve long admired him but ever since the whole running-away-in-a-saree affair happened at Ramlila Maidan a few years back, …
Baba Ramdev and Patanjali – A Surprisingly Good Example of Content Marketing Read More »
Digital marketing is an exciting way for people and businesses to promote their products, services, ideas and even, themselves. However, it’s also a rapidly evolving field with newer methods and channels sprouting every single day. Understanding the basics, let alone mastering digital marketing, is becoming more and more complex. It’s hard even for someone like me …
Struggling to succeed online? Here is a 5-step Framework for Mastering Digital Marketing Read More »
In the web world, content is not just the king but also the ultimate Emperor and one of the best ways to offer effective content to your target audience is to create high quality articles. From the viewpoint of your business, articles offer enormous benefits. Consistently writing articles can actually give a boost to your …
3 Ways in Which Article Writing Helps Your Website Read More »
Content writing and copywriting are two art forms of content marketing that need a special set of skills. Every content marketer worth his salt must have this special set of skills if they are to succeed in today’s world. Now these skills do not involve spinning tales out of nowhere like fiction writers do. These …
16 Copywriting Blogs Every Content Marketer Needs to Follow Read More »
The current trends in web design have shifted towards minimalism, “white” sites and simplicity. The reason? Not one, but many. Simple websites are preferred because of their enhanced visual appeal. More importantly, simplicity on a web page can be used to draw attention to the content on the page, which is the most important part …
You run a business. You are struggling to get more sales. How do you get them? Till a few years ago, television and magazine advertisements, online PPC or display ads, pop-ups, etc. constituted the main channels used for generating more sales and improve marketing. However, all these tactics work only if you have tons of …
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