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Digital Marketing for Family Businesses: Transform Your Traditional Business

If there’s one type of business that can benefit a lot from digital marketing, its traditional, family-owned businesses. Digital marketing for family business can be incredibly powerful. Think of old import-export firms, manufacturing units, shop owners, trading houses, dealers etc. If you’re in such a business, it’s time you started thinking of taking it online. …

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7 Tactics for Creating a Successful Viral Content Marketing Campaign

When it comes to digital marketing, a viral content marketing campaign is on the wishlist of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing …

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13 Examples of Interesting Marketing Campaigns From Around The World

No matter how great your marketing is, if your product sucks, it will never really sell. I’m not really sure who said this but every time I work with a client with an average, boring or downright awful product, I’m reminded of this quote. Even the greatest marketer will have a tough time selling commodities (soaps, …

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3 Interesting Ways to Sharpen your Company’s Digital Marketing Strategy

In my last post, I discussed a basic 1 month digital marketing plan for generating B2B leads online using paid ads. This post is about tweaking your existing strategy and devising effective digital marketing strategies that deliver results at manageable costs. If you’re a startup, you’re probably short on marketing budgets. And your definition of digital marketing …

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7 Top Tips to Improve Your Linkedin Profile in 2016

With over 350 million active professionals, Linkedin is the most popular social networking website for professionals. Developing a strong presence on Linkedin can therefore have multiple benefits. It is great for building contacts, reaching out relevant people and attracting leads. With constant updates and changes happening on the Linkedin platform, it can be hard to …

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Innovative Digital Marketing Ideas – 5 Companies that Surprised Us

Being better isn’t necessarily the only important thing in digital marketing. Being different is what counts. Trying out unexpected, innovative digital marketing ideas to sell your product is what makes people sit up and notice your brand, talk about it and eventually spend money on it. The cliche that “any kind of publicity is good …

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