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Innovative Digital Marketing Ideas – 5 Companies that Surprised Us

Being better isn’t necessarily the only important thing in digital marketing. Being different is what counts. Trying out unexpected, innovative digital marketing ideas to sell your product is what makes people sit up and notice your brand, talk about it and eventually spend money on it. The cliche that “any kind of publicity is good …

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Baba Ramdev and Patanjali – A Surprisingly Good Example of Content Marketing

I was browsing through Tata Sky the other day and happened to see Baba Ramdev speaking passionately about Swadeshi, Ayurveda and Yoga. It suddenly dawned on that he was actually a great example of content marketing. I’ve long admired him but ever since the whole running-away-in-a-saree affair happened at Ramlila Maidan a few years back, …

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Struggling to succeed online? Here is a 5-step Framework for Mastering Digital Marketing

Digital marketing is an exciting way for people and businesses to promote their products, services, ideas and even, themselves. However, it’s also a rapidly evolving field with newer methods and channels sprouting every single day. Understanding the basics, let alone mastering digital marketing, is becoming more and more complex. It’s hard even for someone like me …

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16 Copywriting Blogs Every Content Marketer Needs to Follow

Content writing and copywriting are two art forms of content marketing that need a special set of skills. Every content marketer worth his salt must have this special set of skills if they are to succeed in today’s world. Now these skills do not involve spinning tales out of nowhere like fiction writers do. These …

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