In the web world, content is not just the king but also the ultimate Emperor and one of the best ways to offer effective content to your target audience is to create high quality articles. From the viewpoint of your business, articles offer enormous benefits. Consistently writing articles can actually give a boost to your online marketing efforts and make your websites and campaigns more popular. Here are the three main ones.

Traffic

The success of a website depends on the number of visitors it receives, and articles can be the magnet that draws target clientele. Interesting articles are shared on social media sites. So, if you can create effective article, it turns into an effective lead generation engine and marketing platform for your website. The interest and trust that you can build in readers through your articles is what makes all the difference.

Links

Sharing on social media is a form of organic link building. Besides, articles posted in directories and guest blogs can get you a lot of high quality links which can reinforce your SEO efforts. You can optimise all the articles by using the most effective keywords and anchor texts.

Branding

Nothing works as powerfully for branding as article writing. This is the channel you can use to put forth the depth of your expertise. Create a robust image about your website so that people recognise you as an authority in the subject you deal with. Writing powerful articles is also a good way to get people interested in your business and become regular visitors to your website.

Finally, it all comes down to how you write articles. Keep reminding yourself of what the famous American author Ernest Hemingway said, “Write drunk, but edit sober”. Well, not literally, but what it means is that you need to write without inhibitions. When you edit, you need to sharpen your senses, keep target customers in mind and create a final draft that convinces them to trust you.