PPC Executive will be responsible for performance of paid campaigning activity for the product category assigned. PPC Executive will be managing, developing the campaigns and ensuring that they meet performance and revenue targets.
Roles & Responsibilities:
- Create, track, analyze and optimize paid search campaigns across Google.
- Monitor and evaluate search results and search performance across the major search channels.
- Understand, manage and optimize new and existing PPC campaign components including, but not limited to ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
- Develop and execute innovative & engaging campaigns to increase product awareness and sales.
- Manage and maintain updates for large keyword lists through Google Ads Editor.
- Perform daily account management of pay per click accounts on Google Ads.
- Assist in the maintaining and monitoring of keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics.
Requirements:
1+ years in PPC / SEM with prior experience in Google ads and Facebook Ads
Role Requirement:
- Goal Orientation
- Can-Do Attitude
KPI
Revenue
ROI on Marketing Spent
