Meta Ads Specialist

Key Responsibilities:

Campaign Planning: Develop, launch, and manage high-performance ad campaigns across Facebook and Instagram (Lead Gen, E-commerce, App Installs, Awareness, etc.).
Optimization: Continuously monitor, analyze, and optimize campaigns to improve key metrics such as ROAS, CPA, CTR, and conversions.
Platform Knowledge: Stay updated on Meta platform changes, ad formats, and best practices.

Creative Briefing: Convert campaign objectives and audience insights into detailed, actionable briefs for the design team.
Concept Development: Co-develop engaging ad concepts and visuals tailored to each stage of the funnel in collaboration with the content/design team.
A/B Testing: Plan and execute A/B tests to evaluate different creatives, formats, and messaging to optimize performance.

Client Interaction: Participate in client calls and meetings to understand their goals, present performance updates, and align on campaign direction.
Reporting & Insights: Share regular campaign reports and insights with clients, including performance metrics and creative learnings.
Expectation Management: Set realistic expectations with clients on timelines, results, and creative processes.
Feedback Loop: Gather and integrate client feedback into ongoing strategy and creative improvements.

Team Collaboration: Act as a bridge between the design/content and performance marketing teams, ensuring seamless workflow and shared understanding of campaign goals.
Creative Feedback: Use performance data to provide clear and constructive feedback to the design/content team to improve future creatives.

Targeting Strategy: Create and refine audience segments using Lookalike Audiences, Custom Audiences, interest- and behavior-based targeting.
Retargeting Funnels: Build and manage full-funnel retargeting strategies to maximize conversions.

Performance Reporting: Deliver weekly/monthly performance reports with actionable insights.
Data Analysis: Interpret campaign data to inform optimizations and creative iterations.

Budget Allocation: Manage daily and monthly ad spend efficiently across campaigns.
Scaling: Identify top-performing campaigns and scale them while maintaining strong ROAS.

Trend Awareness: Keep up with Meta trends, competitive benchmarks, and emerging creative strategies.
Testing Culture: Drive a culture of experimentation with new ad formats, messaging styles, and funnel tactics.

Achieve and maintain high ROAS and low CPA.
Ensure client satisfaction through proactive communication and clear reporting.
Drive creative excellence by improving ad engagement and CTR.
Strengthen internal workflows through cross-team coordination.
Contribute to growth and innovation through testing and optimization.