We are seeking a highly skilled and experienced SEO Manager to join our dynamic digital marketing agency. The ideal candidate will have a proven track record of developing and implementing successful SEO strategies, managing SEO campaigns, and driving organic growth for our clients. The SEO Manager will work closely with our content, design, and development teams to ensure that all SEO best practices are integrated across all digital marketing efforts.
Key Responsibilities:
- Develop and Implement SEO Strategies:
- Design and execute effective SEO strategies to improve organic search rankings and
drive traffic. - Conduct comprehensive keyword research to guide content strategies and identify
new opportunities. - Analyze competitors and provide insights for optimization.
- On-Page Optimization:
- Optimize website content, landing pages, and blog posts for search engines.
- Ensure on-page elements (meta tags, headers, URL structure, alt texts, etc.) are
optimized. - Collaborate with the content team to ensure SEO best practices are incorporated into
content creation. - Technical SEO:
- Conduct regular technical audits to identify and rectify issues that may
impact search engine rankings. - Work with the web development team to implement technical SEO changes.
- Improve website speed, mobile responsiveness, and overall site architecture.
- Off-Page SEO:
- Develop and implement link-building strategies to enhance the website’s authority.
- Monitor and manage backlink profiles to ensure they meet quality standards.
- Engage in outreach and build relationships with influencers, bloggers, and industry
experts for link acquisition. - Performance Analysis and Reporting:
- Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to
track and report on SEO performance. - Provide regular reports to clients and internal stakeholders on key metrics and
campaign progress. - Analyze data to derive insights and adjust strategies to improve performance.
- Client Management:
- Serve as the primary point of contact for SEO clients.
- Communicate effectively with clients to understand their needs and deliver
customized SEO solutions. - Present campaign results, insights, and strategic recommendations to clients.
- Team Collaboration and Training:
- Collaborate with other digital marketing teams (PPC, Social Media, Content) to ensure
cohesive strategy. - Train and mentor junior SEO specialists and other team members on SEO best
practices.
Qualifications
- Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience:
- Minimum of 5 years of experience in SEO, preferably in an agency setting.
- Proven track record of successfully managing and executing SEO campaigns.
- Skills:
- Deep understanding of search engine algorithms and ranking methods.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush,
Ahrefs, Moz, etc. - Strong analytical skills and ability to interpret data to drive decisions.
- Excellent verbal and written communication skills.
- Ability to manage multiple projects and clients simultaneously.
Benefits:
- Competitive salary and performance-based bonuses.
- Professional development opportunities.
- Paid time off and holidays.
