Gates Foundation

Social Media Research for a leading Philanthropic Organisation working in the field of healthcare.

Gates Foundation

Social Media Research for a leading Philanthropic Organisation working in the field of healthcare.

The Brief

Gates Foundation is one of the leading non-profit foundations supported by Bill and Melinda Gates. They have partnered with Sattva to increase the impact of their initiatives through research and data. Sattva, as part of their research project with the Gates Foundation, were looking for social media marketing, monitoring and support for a two month long campaign to understand how donations, giving and charity works.

Client

Gates Foundation

Our Role

Social Media Research, Social Media Marketing

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The Challenge

Sattva was looking for a social media marketing team to help execute a short burst social media campaign centred around “Everyday giving”. The vendor at Sattva had pulled out at the last minute, causing an unexpected delay in the project. We had quickly bring ourselves upto speed on the entire project, its key outcomes and client expectations.

Our Approach

We decided to design a focussed social media campaign, targetted towards everyday givers across various industry verticals. We leverages all platforms such as Facebook, Instagram, Linkedin and Twitter, urging users to share their stories of everyday giving. Our goal was to identify what factors encourage a person to donate, especially on digital media.

The Results

Working closely with the team, Sattva released the ‘Everyday Giving in India Report’, a flagship research study and in-depth look at India’s everyday giving market and ecosystem, undertaken with the support of Rohini Nilekani Philanthropies and the Bill & Melinda Gates Foundation. The report was unveiled to a packed room at the Bangalore International Centre on April 24, 2019 at ‘A Billion Givers’ – a participatory dialogue on harnessing the potential of India’s everyday people for impact. Team Modifyed was helped with the critical social media aspect of the report.
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Stories Captured
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Days of Campaign

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Stories Captured

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