Note: This post was sparked by a conversation with a recent client who wanted us to devise a digital business strategy for a new shoe brand they were launching. They did not want their own website, but wanted to sell purely on Amazon and other third party marketplaces. This wasn’t the first time I was […]
Digital Business Strategy – 5 Reasons Your Website Should be the Center of Your Business Read More »
Building a website, for the sake of building a website, is the easiest way to waste money on your company’s marketing. A vastly better approach, is to “invest” in your website, with the objective of creating a well-designed, strategised and executed marketing channel. There’s enough information, research and case studies which show why having your
Website Discovery Questions – How to Decide the Scope of a Website? Read More »
If you are looking to hire a website design and development agency, then there are probably hundreds of questions in your mind. How should I begin the process? What should be my strategy? What are the most important pages? What should my budget be? What is the best approach for website development? The Two Broad
Agile Vs Waterfall – What is the Best Approach to Web Development? Read More »
When it comes to digital marketing, a viral content marketing campaign is on the wish-list of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing
7 Tactics for Creating a Successful Viral Content Marketing Campaign Read More »
HOW DIGITAL MARKETING CAN GENERATE HUNDRED OF LEADS FOR FAMILY BUSINESSES If there’s one type of business that can benefit a lot from digital marketing, its traditional, family-owned businesses. With traditional family businesses reinventing new ways to conduct business, there is a lot to explore in terms of lead generation using digital marketing. The recent
Digital Marketing & Lead Generation for your Family Business Read More »
When it comes to digital marketing, a viral content marketing campaign is on the wishlist of perhaps every seasoned client. Virality can be a great advantage – instantly generating millions of views and impressions and consequently, business by leveraging the connectedness of social media. However, engineering virality is not easy. I have run several digital marketing
7 Tactics for Creating a Successful Viral Content Marketing Campaign Read More »
No matter how great your marketing is, if your product sucks, it will never really sell. I’m not really sure who said this but every time I work with a client with an average, boring or downright awful product, I’m reminded of this quote. Even the greatest marketer will have a tough time selling commodities (soaps,
13 Examples of Interesting Marketing Campaigns From Around The World Read More »
In my last post, I discussed a basic 1 month digital marketing plan for generating B2B leads online using paid ads. This post is about tweaking your existing strategy and devising effective digital marketing strategies that deliver results at manageable costs. If you’re a startup, you’re probably short on marketing budgets. And your definition of digital marketing
3 Interesting Ways to Sharpen your Company’s Digital Marketing Strategy Read More »
If there’s one function without which any business can die, its sales. Sales is perhaps the key area which determines the success of a business in the long run. It’s the reason why even bad products find a market, and survive. To ensure a regular supply of orders and sales, its important for any business
Generating Genuine B2B Leads – A Complete 4-week Plan Read More »
With over 350 million active professionals, Linkedin is the most popular social networking website for professionals. Developing a strong presence on Linkedin can therefore have multiple benefits. It is great for building contacts, reaching out relevant people and attracting leads. With constant updates and changes happening on the Linkedin platform, it can be hard to
7 Top Tips to Improve Your Linkedin Profile in 2016 Read More »
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