Key Responsibilities:
1.Client Acquisition
- Lead Generation: Identify and generate new business leads through various channels, including networking, referrals, online research, and industry events.
- Prospecting: Reach out to potential clients to introduce the agency’s services, understanding their needs, and offering tailored solutions.
2.Sales and Negotiation
- Sales Presentations: Prepare and deliver compelling sales presentations and proposals to prospective clients.
- Negotiation: Negotiate contracts and pricing with clients, ensuring mutually beneficial agreements.
3.Relationship Management
- Client Relationships: Build and maintain strong, long-term relationships with clients to foster trust and loyalty.
- Client Meetings: Conduct regular meetings with existing and potential clients to discuss their needs, provide updates, and gather feedback.
4.Collaboration with Internal Teams
- Cross-Functional Collaboration: Work closely with internal teams, including marketing, creative, and technical departments, to ensure client needs are met and projects are delivered successfully.
- Project Briefing: Provide clear and detailed project briefs to internal teams to ensure alignment with client expectations.
5.Performance Tracking and Reporting
- Reporting: Prepare regular reports on business development activities, pipeline status, and revenue forecasts.
6.Customer Feedback and Improvement
- Feedback Collection: Gather feedback from clients to understand their needs and improve service offerings.
- Continuous Improvement: Use client feedback and market insights to continuously improve and innovate the agency’s services and approach.
7.Training and Development
- Team Training: Mentor and train junior business development team members, providing guidance and support to enhance their skills and performance.
- Professional Development: Stay updated with the latest industry trends, tools, and best practices in business development and digital marketing.
Goals and Objectives
- Revenue Growth: Drive revenue growth by acquiring new clients and expanding business with existing clients.
- Client Satisfaction: Ensure high levels of client satisfaction and retention through effective relationship management and service delivery.
- Market Expansion: Identify and pursue new market opportunities to expand the agency’s reach and influence.
- Strategic Partnerships: Develop strategic partnerships and alliances to enhance the agency’s service offerings and market presence.
- Continuous Improvement: Continuously improve business development processes and strategies based on market feedback and performance data.
