India has the biggest YouTube audience in the world with almost half a billion users. This makes it a great place for entertainment and influencer marketing.
Companies and media brands work with Indian YouTubers to reach this vast audience. Indian creators make all kinds of content like comedy and gaming in many languages. So there’s something for everyone to watch.
The Power of YouTube in India
India has more people using YouTube than any other country with about 491 million users in 2025. India has significantly more YouTube users than the United States which ranks second with 253 million users.
This huge growth is because more people in India have access to fast internet and smartphones. Over half of all smartphone users in India watch YouTube every day. Advertisers can now reach about 67% of India’s online population through YouTube.
Popular Indian YouTubers play a significant role in YouTube’s growth as many people in India watch their videos. Brands pay these popular creators to advertise their products. Every business can find a creator whose audience fits its product. It’s because they create videos about a wide range of topics.
Popular Content Categories in India
Indian YouTubers cover many different topics. But some types of videos are more popular than others. The main ones are:
- Comedy & Entertainment
It is the most popular type of content. Creators make funny skits and parodies. CarryMinati for example is India’s most-followed individual creator who is famous for his witty commentary.
Other comedians like Bhuvan Bam and Prajakta Koli act out humorous situations from everyday life. Such YouTubers have millions of fans and have even won many awards.
- Gaming
India has a massive audience for video games primarily on mobile phones. Top gaming YouTubers like Total Gaming and Techno Gamerz play popular games and add their commentary in Hindi language.
People love watching them because they make their videos fun by using humor and audience interaction. It’s why millions of young people watch them.
- Technology & Gadget Reviews
People who love technology watch gadget reviewers who explain new products in Hindi. Technical Guruji is the most famous tech YouTuber in India. He reviews smartphones and other gadgets simply and clearly.
His friendly style and reliable advice have made him one of the wealthiest YouTubers in India. These channels help people in India choose the best phones and other gadgets.
- Education, Motivation & Science
A lot of Indian YouTube is for learning. Mr. Indian Hacker and FactTechz for instance teach science in a fun way. While Sandeep Maheshwari and Dr. Vivek Bindra give motivational speeches.
There are also channels like Dhruv Rathee that explain social issues and others that help students with exams. Many Indian students use YouTube to learn new things and improve their skills in addition to their regular schooling.
- Food & Cooking
India’s food culture has made cooking channels very popular among people. Channels like Nisha Madhulika and Kabita’s kitchen have millions of followers since they share easy and tasty recipes in Hindi language.
Even the famous chef Sanjeev Kapoor has a successful channel. Such creators make everyday cooking fun and simple and turn simple dishes into viral videos that home cooks love.
- Family, Kids & Lifestyle
Channels showing families and kids are very popular. The Aayu and Pihu Show for instance features two young siblings playing games with their parents that both kids and adults enjoy. Another creator known as Flying Beast who used to be a pilot now shares vlogs about his family’s fitness and travel adventures.
- Music & Dance
Some channels are all about music and dance. Hansraj Raghuwanshi for example creates popular songs while Emiway Bantai is a famous rapper. Whereas other creators like Melvin Louis teach dance moves online. Such YouTubers have strong fan bases because they are talented performers.
All these YouTubers build a loyal following by focusing on a specific topic and connecting with their fans. Many started as hobbyists and by sharing free content who have now become celebrities.
Top 15 YouTubers in India
Let’s look at some famous individual YouTubers in India. Such creators have millions of subscribers and their numbers are constantly growing.
CarryMinati (Ajey Nagar)
CarryMinati is known as India’s biggest individual YouTuber and has over 40 million subscribers. He became famous for his funny rap songs and roast videos where he humorously makes fun of online trends and other creators. His popularity is so great that he was included in Time magazine’s next generation leaders list.
Channel Launch Year: 2014
Videos Uploaded: 205 Videos
Category: Comedy, roasting, gaming, diss tracks, rap.
Most Popular Videos: The rise of TikTok and his popular rap song “Yalgaar.”
Total Gaming (Ajendra Variya)
This channel is owned by a gamer named Ajay which is India’s most popular gaming channel with over 40 million subscribers. He became famous by live streaming popular mobile games like Free fire and PUBG mobile while giving commentary in Hindi language. This fun and energetic style has helped him build a huge fan base over time.
Channel Launch Year: 2018
Videos Uploaded: 552 videos
Category: Gameplay with live commentary and fan engagement
Most Popular Videos: Ajjubhai94 vs. Amitbhai and Factory King Really?
Mr. Indian Hacker (Dilraj Singh Rawat)
This channel has over 40 million subscribers. He teaches science by doing exciting and creative experiments and life hacks in Hindi. His videos like building a water-powered bike are both fun and educational.
He always ensures that his experiments are conducted safely. His success proves that learning can be very popular and go viral if it’s presented entertainingly.
Channel Start Year: 2012
Videos Uploaded: 1.1K videos
Category: Science experiments and infotainment
Most Popular Videos: World’s Most Powerful Egg and Running Bike Using Water
Ashish Chanchlani
He has over 30 million subscribers and has become famous for his funny skits and parody videos. He plays different characters to make fun of everyday things like school or family.
His comedy style has made him very popular with young people and earned him an award for being a top digital influencer. He even dropped out of engineering school to focus on YouTube.
Channel launch Year: 2014
Videos Uploaded: 162 videos
Category: Comedy and youth-centric skits
Most Popular Videos: Final Exams and Exams ka Mausam
BB Ki Vines (Bhuvan Bam)
He has over 25 million subscribers and became famous for his comedy sketches where he plays a dozen different and funny characters. Bhuvan was India’s first YouTuber to reach 10 million subscribers and was even invited to the World Economic Forum as a global influencer. He’s a multi-talented star who also releases music singles.
Channel Launch Year: 2015
Videos Uploaded: 194 videos
Category: Comedy sketches and music
Most Popular Videos: Titu Mama and Dhindora series.
Amit Bhadana
He has about 25 million subscribers and makes funny videos and parodies in both Hindi and Haryanvi. His content often humorously shows life in rural India. He first became popular on Facebook and then on YouTube where he won several awards for his relatable humor.
Channel Launch Year: 2017
Videos Uploaded: 147 videos
Category: Comedy sketches rooted in hometown culture.
Most Popular Videos: Titu Mama and Dhindora series.
MostlySane (Prajakta Koli)
She has over 7 million subscribers and makes funny sketches about everyday life for young adults. It covers topics like work and social media. Her success led to her getting roles in TV shows and movies which shows how popular YouTubers can become stars.
Channel Launch Year: 2015
Videos Uploaded: 1.4k videos
Category: Comedy sketches and talk series
Most Popular Videos: Types of Neighbours and Sunday Rest Routine
Flying Beast (Gaurav Taneja)
This channel has over 10 million subscribers across two channels. On Flying Beast he shares videos about his travels and daily family life. On FitMuscle TV he gives fitness tips with his videos showing an honest look at his life as he shares things like his workouts and personal adventures.
Channel Launch Year: 2017
Videos Uploaded: 2.1k videos
Category: Family vlogs and aviation lifestyle
Most Popular Videos: John Abraham shows his bike collection and best flight as a captain
Technical Guruji (Gaurav Chaudhary)
He is India’s top tech reviewer with over 23 million subscribers. He uses simple Hindi to explain new gadgets so that anyone can understand them. His reviews and buying guides have made him so popular that he was named one of Forbes India’s 30 under 30 and is reportedly one of the wealthiest YouTubers in the world.
Channel Launch Year: 2015
Videos Uploaded: 3.9k+ Videos
Category: Tech reviews and unboxings
Most Popular Videos: World’s Fastest Smartphone and iPhone 14 Series First Look
Nisha Madhulika
She has over 13 million subscribers which makes her a top creator in the food category. She’s known as the queen of home cooking for her vegetarian recipes which she shares in Hindi.
She was the first Indian to receive YouTube’s diamond play button for reaching 10 million subscribers. Her goal is to bring a feeling of homemade Indian meals to a global audience.
Channel Launch Year: 2011.
Videos Uploaded: 2.3k videos.
Category: Vegetarian cooking and home recipes.
Most Popular Videos: Petha Sweet Recipe and Milk Cake Recipe
Kabita’s Kitchen (Kabita Singh)
She makes cooking easy with about 14 million subscribers. Her channel focuses on quick and simple Indian recipes that are perfect for busy people. She uses cheerful and straightforward guidance to show how to make popular vegetarian dishes which has made her a favorite among home cooks.
- Channel Launch Year: 2014
- Videos Uploaded: 2.1k videos
- Category: Food Recipes
- Most Popular Videos: 10 Amazing Cooking Hacks and 6 Refreshing Summer Drinks
Dhruv Rathee
He has about 29 million subscribers and makes educational videos about politics and current events. He uses plain language and graphics to explain tough topics with ease. This helps people understand important issues simply.
- Channel Launch Year: 2014
- Videos Uploaded: 699 videos.
- Category: Education, social commentary, fact-based current affairs.
- Most Popular Videos: Inside Antarctica’s Secret Whale and the Greatest Survival Story in Human History
Hansraj Raghuwanshi
He has over 13 million subscribers and became famous for singing religious and motivational songs. Many of his songs have been viewed tens of millions of times which made him popular with spiritual audiences and young people who are exploring this type of music.
Channel Launch Year: 2016
Videos Uploaded: 156 Videos
Category: Devotional and spiritual music
Most Popular Videos: Radhe Radhe and Parvati Boli Shankar Se
Dr. Vivek Bindra
He has over 20 million subscribers and is a business coach who turned his channel into a free online university for professionals. He is very popular in the business world for his videos on business strategies and leadership tips and he often works with other top business leaders.
Channel Launch Year: 2017
Videos Uploaded: 2.5k videos
Category: Motivational speaking and entrepreneurship training
Most Popular Videos: How To Control Your Mind and Proven Methods of Success
Emiway Bantai (Bilal Shaikh)
This channel has over 21 million subscribers and is one of India’s most famous rappers. His channel features his rap songs and music videos, many of which have become massive hits.
His success has brought Indian hip-hop to a global audience. He has also collaborated with international artists and remains a top music star on YouTube who connects with people through his music.
Channel Launch Year: 2013
Videos Uploaded: 340 videos
Category: Independent Indian hip-hop and rap music
Most Popular Videos: Firse Machayenge and Company
India’s most popular YouTubers are not just comedians or gamers. They also create content about food and education. This is why the list of top channels is constantly changing.
Such creators become famous by focusing on something they are passionate about. They produce videos that are relatable to their audience by using regional languages and showing their genuine personalities.
And fans feel a personal connection to them because of this. Such YouTubers have made successful careers out of their passions like telling jokes and teaching.
Conclusion
Indian YouTubers are cultural influencers who shape youth trends with many of their videos getting more views than big Bollywood productions. Brands are eager to collaborate with them for sponsorship due to their popularity. Many such creators have even launched their own businesses or appeared in films.
The YouTube community will continue to grow with new creators emerging in various fields. But only those who succeed will stay creative and connect deeply with their viewers. Many creators have turned their hobbies into successful careers and are reshaping entertainment in India.
FAQs
Q1. Who is the No.1 YouTuber in India?
CarryMinati is India’s most popular individual YouTuber with over 42 million followers. He’s famous for his funny roasting videos and rap songs.
Q2. Which Indian YouTuber earns the most?
Technical Guruji and CarryMinati are among the top earners with income from ads and brand deals making Rs 20 lakhs to Rs 1 crore monthly.
Q3. Who is the most subscribed female YouTuber in India?
Prajakta Koli aka MostlySane leads as the most subscribed Indian female YouTuber known for relatable comedy sketches and social initiatives.
Q4. Which category is most popular on Indian YouTube?
Gaming and music are the most popular types of videos on Indian YouTube. Some top channels in these areas are Total Gaming for gaming and Emiway Bantai for music.
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