Key Responsibilities-
- Set up and assist in managing PPC campaigns across platforms (Google Ads, Meta Ads, etc.).
- Conduct keyword research, competitor analysis, and audience targeting.
- Create and manage ad copies, creatives, and variations for A/B testing.
- Support in creating and optimizing landing pages for better conversions.
- Compile weekly and monthly performance reports (CTR, CPC, CPA, ROAS).
- Research new PPC trends, tools, and ad formats to suggest improvements.
- Help in preparing client presentations and campaign strategy documents.
- Coordinate with design and content teams for creative requirements.
- Perform quality checks on live campaigns to identify errors or optimization opportunities.