Job description:
We are looking for a Paid Ads Account Manager to build, manage and retain a team of advertising executives, interns and associates. The ideal candidate should be very well-versed in search engine marketing (SEM), Social Ads, Funnels and Landing pages, and Conversion rate optimization with years of executional experience and management experience.
You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
You should be able to hire, build and retain a strong team of executives to deliver projects in performance marketing and paid advertising on all digital platforms.
Responsibilities:
- Devising, running and optimizing PPC and paid social campaigns with significant budgets.
- Delivering monthly reports to our clients using Google Analytics as your primary measurement tool.
- Building long-term relationships with our clients through regular face-to-face remote meetings.
- Supporting our Head of Digital Acquisition in contributing to new business pitches and proposals. Occasionally, you will lead on pitches.
- Understand clients requirements and their industry. Identify their customer segments, consumer pain points, Key products and services to promote and target markets for running campaigns.
- Manage campaigns on paid ad networks such as Google Ads, Bing Ads and Social ad networks like FB Ads, Linkedin Ads, Twitter Ads, etc.
- Perform competitor research to identify new ideas for running campaigns more effectively.
- Perform Data Analysis such as keyword analysis, ad creative analysis, Search term analysis across different metrics of campaign performance like CPC, CTR, CPL, etc.
- Analyze data through Google analytics and paid tool insights.
- Landing page analysis and recommendations – work with client and web design team to ensure great landing page experience for maximum lead gen.
Professional Skills & Qualifications
Hard Skills
- Graduate/Post Graduation in Marketing, Digital Media or a related field; AdWords certification required.
- Proven experience of 3-6 years as a Paids Ads Manager or Digital Media Buyer in a digital marketing agency.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience in data analysis and reporting using Google Analytics, Adwords Reports, Facebook Ads Manager, and/or Google Data Studio.
- Good knowledge of overall digital marketing mix such as SEO, Landing Pages, Funnels, Marketing Automation, Social Media and Content Marketing.
- Great working knowledge of Adwords Editor to quickly optimize and build multiple accounts.
- Working knowledge of analytics tools (Google Analytics, Google data studio, GTM, etc.)
Soft Skills:
- Significant hands-on experience planning and running PPC and paid social campaigns. You’ll be able to point to campaigns you’ve managed that have delivered outstanding results, and on day one at Torchbox, you will be able to independently set up, optimize and report back on Google Ads, Facebook and other paid media campaigns.
- An excellent understanding of the digital marketing landscape—while you might not have run campaigns on Twitter, LinkedIn or YouTube, you’ll know what they’re for and be able to confidently recommend their use to clients.
- Outstanding client-facing skills. This is a client-facing role, so you’ll be talking to our charities every day on Zoom, and responding to their requests quickly via email and various project management tools.
- Experience managing multiple projects or accounts concurrently. You will be looking after between 5 and 10 clients, so the ability to juggle workload, quickly switch focus and manage your own time against tight deadlines is essential.
- Strong account management skills. You will be responsible for looking after our clients and making sure they’re happy with the work Modifyed delivered.
- A working knowledge of Google Analytics. You will be comfortable logging in and using it to report back on the success of your marketing campaigns.
- Outstanding, error-free written skills. We need to communicate clearly and accurately with our clients, so you’ll need to display attention to detail.
- Excellent numerical skills. You will be managing and moving budgets all day every day in response to campaign performance, so you’ll need to know Google Sheets (or Excel).
- Experience working agency-side and / or a background in the nonprofit sector.
Desired Experience:
- Experience running email marketing campaigns
- Organic social media experience
- Experience managing Google Ad Grants accounts.
- Experience advertising on LinkedIn, Twitter, YouTube and Display Channels.
Compensation & Benefits
- Competitive salary plus performance incentives.
- Be your own boss work culture.
- Paid vacation and sick days
- Amazing opportunity to advance your career
- Flexible timings
About Modifyed Digital
Modifyed Digital is a team of young dynamic digital natives. We are an independent marketing communications consultancy dedicated to delivering one thing really well: doing what’s right to help our clients win. We are a significantly experienced team who have worked with a few of the world’s best brands.
We want to directly empower businesses who are working passionately towards solving the world’s most pressing problems with a solid digital marketing presence and effective use of technology. We aspire to help marketing teams with our expertise in shaping up influential digital marketing campaigns.
Come, join us on this exciting journey towards a more humane, digital world
