Key Responsibilities:
- Assist in planning, setting up, and optimizing PPC campaigns across Google Ads, Meta Ads, and other paid platforms.
- Conduct keyword research, audience targeting, and competitor analysis.
- Prepare and maintain PPC performance reports and present campaign insights.
- Coordinate with internal teams to ensure smooth campaign execution.
- Monitor campaign performance metrics and assist in daily/weekly optimizations.
- Support in budget tracking, adjustments, and A/B testing of ads and creatives.
- Call and follow up with leads received through paid & organic campaigns for further business meeting/discussion setup.
- Research new trends, ad formats, and best practices in paid media.
- Assist in preparing pitch/decks.