Walmart Vriddhi — Reimagining a
National MSME Enablement Platform
Walmart Vriddhi is a nationwide initiative by Walmart India focused on empowering MSMEs through digital enablement, training, and market access. The digital platform was redesigned to make it more accessible, scalable, and impact-driven—supporting entrepreneurs across India at every stage of their journey.
The Ask
To transform an information-heavy platform into a clear, empowering digital experience—one that helps MSMEs easily discover resources, understand their growth journey, and trust the brand behind it.
Services
UX–UI Revamp · Website Restructuring ·
Multilingual Experience · Performance-ready UI
0.1 True Blue
0.2 Spark Yellow
0.3 Everyday Blue
0.4 Sky Blue
0.5 Bentonville Blue
Key Problems
Identified
- Outdated structure that didn’t reflect the scale or impact
of the program. - Content-heavy pages causing cognitive overload.
- Limited scalability for multilingual and regional audiences.
- Lack of clear user journeys for different MSME personas.
- UI didn’t align with Walmart’s global credibility.
Earlier Version
Design wasn’t about aesthetics—it was about
Making Growth Easier
Goals & Objectives
Outcomes We Aimed For
- Create a modern, intuitive, and inclusive UX
- Improve content discoverability for MSMEs
- Design a scalable UI system for future phases
- Support multilingual expansion
- Align visually with Walmart’s global brand trust
Research and Strategy
- A ligned stakeholders and clarified requirements
- Simplified content through improved information
architecture - Defined clear user segments for MSMEs and partners
- Designed with an accessibility-first, mobile-first mindset
- Created a clean, structured UI to guide users effortlessly
A journey shaped by research, iteration and intentions
2024 (8 months Journey)
March - October
Brand Colors
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March - October
Sketch & Wireframe
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March - October
Layout & Media
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March - October
Final Design Iterations
Bringing the Experience to Life
Impact Highlights
- Simplified a complex, content-heavy platform into a clear and intuitive experience
- Improved content structure and navigation for faster discovery
- Designed a scalable UI system ready for multilingual and future expansion
- Elevated visual clarity to align with Walmart’s global brand credibility
- Enabled a more accessible, user-friendly journey for MSMEs at different growth stages
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