The Tea Shelf

Brewing a flavourful organic digital presence

The Tea Shelf

Brewing a flavourful organic digital presence

The Brief

The Tea Shelf is a leading online tea store based in India which delivers premium, organic tea to tea lovers all over the world. Using clever search engine marketing and social media campaigns, we delivered a 50% increase in sales within 3 months of hands on digital marketing.

Client

The Tea Shelf

Our Role

SEO

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The Challenge

Key challenge with the project was online competition from large players. With over 45+ brands competing in the same category, increasing online presence was a difficult problem to solve. One that our team at Modifyed is well-equipped to handle.

Our Approach

We chosen strategically important keywords and long tail buyer intent terms that were uncovered after using a variety of tools and key word research techniques. A solid SEO and paid advertising campaign was unleashed on our competition. In addition, we focussed on high selling product keywords to increase marketing ROI.

The Results

Consistent on-page and off-page SEO activities resulted in better search rankings on Google Search. This led to more relevant traffic coming to the website, ultimately increasing the revenue.
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