Daatri — A Modern Revival of Indian Festive Elegance

Daatri is a contemporary ethnic wear brand built on the foundations of heritage, handcrafted detail, and the quiet power of timeless Indian elegance.

Our goal was to translate this philosophy into a digital identity that feels as graceful and evocative as the garments themselves. We set out to craft an online experience that mirrors the brand’s couture sensibility—warm, immersive, tactile, and editorial.

The Ask

Daatri wanted a luxury, editorial website that highlights their craftsmanship while offering a mobile-first, conversion-friendly shopping experience with unified visuals and storytelling.

Services

UX Design • Shopify Development • Graphic Design (Banners)

0.1 Light Peach Beige

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0.2 White

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0.3 Crimson Red

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The Challenge

No existing online presence, so the entire digital experience had to be created from the ground up.
A fresh visual identity was needed to capture Daatri’s luxury ethnic aesthetic.
Product storytelling had to be defined, highlighting fabrics, details, and craftsmanship.
A mobile-first shopping flow needed to be conceptualized for a smooth buying experience.
Navigation and site structure had to be built to guide users intuitively across collections.
Editorial brand expression had to be introduced to differentiate Daatri in the fashion market.

The Challenge

No existing online presence, so the entire digital experience had to be created from the ground up.
A fresh visual identity was needed to capture Daatri’s luxury ethnic aesthetic.
Product storytelling had to be defined, highlighting fabrics, details, and craftsmanship.
A mobile-first shopping flow needed to be conceptualized for a smooth buying experience.
Navigation and site structure had to be built to guide users intuitively across collections.
Editorial brand expression had to be introduced to differentiate Daatri in the fashion market.