Would you like to improve your online presence and attract more customers?
If you said yes, then it is time to begin advertising your orthodontic practice on social media. The purpose of orthodontic social media marketing is to create awareness of the brand, generate interest, and ultimately attract new patients to the orthodontic clinic.
You likely already know that using social media for marketing is very important for your dental business. If you want more people to notice and engage with you on social media, you should try to be imaginative.
We have a lot of experience in dentistry and can help orthodontists improve their offices by using social media marketing. Our custom-made solutions can help your orthodontic practice succeed by improving your online presence and attracting more patients.
What can orthodontists learn from social media marketing?
Social media marketing for orthodontists is very important for orthodontic offices in today’s connected society. Dentists now interact with their patients and potential patients in a completely different way.
Orthodontists should use social media marketing to help their practices grow.
Google Maps search results.
Orthodontists who want to attract valuable patients for braces and clear aligners should monitor their search engine rankings. The first thing you need to do to improve your situation is to understand where you currently are.
Your Google Business Profile (GBP) is the basis for how visible your practice is in Google Maps search results. Many orthodontic practices struggle because they do not use opportunities to improve their GBP. Google Maps optimization consists of three factors: prominence, distance, and relevance.
The level of recognition your orthodontic practice has in the area determines how well-known it is. Google usually uses incoming links as a way to measure this. Getting an article written about your orthodontic business by a colleague who lives nearby is a great way to receive a link from them. If your coworker puts your essay on their blog and includes a link to your website or GBP listing, you will receive a good link that will increase your visibility.
The place where the person is searching and the location of your clinic are both important in determining how far apart they are. A Google Maps ranking analysis can help you see how your practice compares to others in terms of search engine results.
Promote your content on social media.
Social media and professional networking sites such as Facebook, Twitter, and LinkedIn are great for this strategy because their users actively look for content to share. Coming up with new content for your social media accounts can be challenging at times. If you occasionally post your blog entries on social media, more people will see them in their news feeds.
When you share your blog posts, you have more opportunities to demonstrate your skills as an orthodontic practitioner.
Although it can be difficult to make your blogs appear at the top of search engine results, sharing them on social media is a guaranteed way to make them more visible. It could attract people to follow your social media account so they can read more of your useful posts.
Encourage your audience to do the work on your behalf.
You can use this method along with the social media marketing for orthodontist competitions you organize. Organize a competition where participants have to create something, instead of just asking them to follow or tag friends to win a prize.
In order to encourage people to give, you might need to offer an appealing reward, but the potential benefit could be significant. Incentives could be things like giving tips on how to take care of Invisalign trays or braces or asking users to create and share a piece of art or picture.
Create a video or photo essay where patients can share their experiences at your clinic. Ask them to talk about their experiences with the initial assessment, regular checkups, getting used to wearing braces, and the final result. Once you are happy with your testimonials, include them in your social media posting schedule and share them regularly.
Sharing engaging facts like this demonstrates to your followers that you have a genuine interest in topics beyond orthodontics.
We need the patient’s permission for this type of marketing, but the advantages of sharing patient testimonials are greater than the small amount of paperwork involved.
Make sure to prioritize initiating conversations with the social media posts you regularly share. It is easier to get people to comment and share your content if you ask a question or give them a chance to contribute.
Replying to comments is a great way to thank your audience and establish trust in your business.
More new patients will come if you continue to find new ways to promote your orthodontic services on the Internet.
Encourage people to create and share content to promote your product.
Your orthodontic practice’s success depends on how well you can gain the trust of your patients.
Regardless of how persuasive you are, your audience will still have doubts, regardless of how impressive your skills or the quality of your work. They will talk to others to find out their opinions about your practice before deciding if they should reach out to you or not.
When 92% of consumers trust recommendations from friends and family more than company advertisements, it’s important to share stories of happy customers. Creating content that is generated by users is an effective method to advertise your business and gain the trust of your intended audience.
Obtain information from users by encouraging them to discuss your business on the Internet. Encourage your patients to share pictures of their new smiles and braces on the internet. Using hashtags, tags, and other methods can help your team find this material more easily.
By using content created by users, you can give your customers a real look into your company. It is a great way to show the quality of your work and gain trust from your intended audience.
User-generated content allows your viewers to see what it’s like to be a patient in your orthodontic practice, as experienced by a real person. It is a good method for orthodontists to earn the trust of their patients and one of the best strategies for social media in general.
Next, create a plan to organize your social media campaign.
Organizing content is important for social media marketing to work well for orthodontic practices. It is simple to feel overwhelmed and disorganized when you are publishing on multiple websites simultaneously.
Your workplace will work better and get more done if you make a schedule for social media.
If you are an orthodontist who wants to always be active on social media, creating a calendar is a good way to begin. You can use a calendar to keep track of what you are publishing, when you are posting it, and where it is.
It helps the company create a better social media plan.
Creating a schedule for your social media posts and advertisements helps you stay organized. Please schedule identical programs on multiple channels on the same day.
Planning in advance makes sure that your marketing efforts stay the same.
If you want to do well at social media marketing for orthodontist practices, make a schedule for when to post on social media. It will help you keep things organized and release information at the right times.