Key Responsibilities:
- Develop and execute SEO strategies to improve organic traffic, rankings, and lead generation.
- Conduct keyword research, search intent analysis, competitor analysis, and content planning using AI-powered SEO tools.
- Perform On-page, Off-page, Technical, Local, and E-commerce SEO, including website audits, schema implementation, Core Web Vitals optimization, internal linking, and backlink strategies.
- Optimize websites and content for AI-powered search platforms (ChatGPT, Gemini, Perplexity, Google AI Overview) using Generative Engine Optimization (GEO), semantic SEO, entity optimization, topical authority, and structured content.
- Leverage AI tools to streamline SEO research, content optimization, reporting, automation, and workflow efficiency.
- Monitor website performance, rankings, and conversions using Google Search Console, GA4, Ahrefs, SEMrush, and other SEO tools.
- Collaborate with content, design, development, and marketing teams to implement SEO and AI search best practices.
- Stay updated with Google’s algorithm updates, AI search trends, and emerging SEO technologies.
Required Skills:
- Strong expertise in On-page, Off-page, Technical, Local, E-commerce SEO, and AI Search Optimization (GEO).
- Hands-on experience with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and AI tools such as ChatGPT, Gemini, Claude, Perplexity, Surfer SEO, or similar platforms.
- Knowledge of semantic SEO, schema markup, EEAT, topical authority, Core Web Vitals, and AI-assisted SEO workflows.
- Familiarity with WordPress, Shopify, WooCommerce, and basic HTML/CSS.
- Strong analytical mindset, problem-solving skills, and the ability to manage multiple client projects in a fast-paced agency environment.