Key Responsibilities:
1.Strategic Planning and Execution
- Social Media Strategy: Develop and implement comprehensive social media strategies to enhance brand visibility, engagement, and growth across various platforms.
- Campaign Planning: Plan and execute social media campaigns, including setting objectives, target audience, budget, and timelines.
2.Content Creation and Management
- Content Development: Oversee the creation of high-quality, engaging, and original content for social media channels, ensuring consistency with the brand’s voice and identity.
- Content Calendar: Manage and maintain an editorial calendar to schedule posts and ensure timely and consistent content delivery.
- Multimedia Production: Collaborate with the design and video teams to produce visually appealing graphics, videos, and other multimedia content.
3.Engagement and Community Management
- Community Engagement: Actively engage with the online community, responding to comments, messages, and mentions in a timely and professional manner.
- Influencer Collaboration: Identify and collaborate with influencers to amplify the brand’s reach and engagement.
4.Analytics and Reporting
- Performance Analysis: Monitor, analyze, and report on social media performance metrics (engagement, reach, conversions, etc.)
- Data-Driven Decisions: Use insights from analytics to refine and improve social media strategies and campaigns.
5.Research and Trend Analysis
- Market Research: Conduct regular research on industry trends, competitor activities, and audience preferences to stay ahead of the curve.
- Trend Identification: Identify emerging social media trends and incorporate them into the brand’s social media strategy.
6.Paid Advertising
- Ad Campaign Management: Collaborate with the paid media advertising team in executing the campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Budget Management: Manage and allocate the advertising budget effectively to maximize ROI.
7.Collaboration and Coordination
- Cross-Functional Collaboration: Work closely with content creators, designers, marketers, and other team members to ensure cohesive and integrated social media efforts.
- Client Communication: Maintain regular communication with clients, providing updates on social media performance and discussing strategy adjustments.
8.Crisis Management
- Issue Resolution: Monitor and manage potential social media crises, ensuring timely and effective resolution to protect the brand’s reputation.
- Crisis Communication: Develop and implement crisis communication plans as needed.
9.Learning and Development
- Continuous Learning: Stay updated with the latest social media trends, tools, and best practices to keep the brand’s social media presence innovative and effective.
- Training and Mentorship: Provide guidance and training to junior team members and interns.
Goals and Objectives
- Engagement Improvement: Aim to increase engagement rates by a specific percentage over a defined period.
- Audience Growth: Drive the growth of social media followers by a target number each quarter.
- Campaign Performance: Achieve specific KPIs for social media campaigns, such as click-through rates, conversion rates, and ROI.