Copy & Creative Messaging Impact
- Produce high-impact campaign copy with measurable performance objectives (CTR, engagement, retention).
- Create platform-native copy for organic social media, community posts, brand updates, and content calendars.
- Adapt tone and messaging for different audiences, funnel stages, and marketing channels.
- Write high-engagement captions, hooks, and storytelling formats tailored for Instagram, LinkedIn, YouTube, and emerging platforms.
Engagement & Conversion-Focused Copy KPI Delivery
- Deliver copy that contributes directly to team KPIs such as lead quality, funnel movement, conversion uplift, retention.
- Use A/B tested variants to refine messaging and improve results.
Cross-Functional Collaboration & Strategy Execution
- Act as a bridge between content, design and performance marketing teams.
- Ensure messaging aligns with campaign strategy, visual design, and UX requirements.
- Participate in creative strategy sessions and provide messaging insights that shape execution.
Brand Messaging & Narrative Development
- Create and maintain distinct brand voice guidelines across campaigns, platforms, and formats.
- Ensure all written content reinforces the agency’s/client’s positioning and strategic storytelling goals.
- Lead narrative development for new clients/product/service launches.
Quality Assurance & Brand Standards Keeper
- Ensure all content is error-free, brand-aligned and legally compliant.
- Uphold editorial quality through proactive proofreading and consistency checks.
Trend & Audience Insight Integration
- Monitor cultural, industry, and competitor trends to inform messaging shifts and opportunities.
- Integrate behavioral insights into copy to enhance resonance and effectiveness.