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What is Social Media Marketing?
Business survival depends on audience engagement in present-day competitive market conditions. Organizations found it difficult to draw audience attention because of the limited access of the time period along with technological constraints. But thanks to innovation, we now have social media that allows us to easily connect with a broader audience.
This becomes critical as research says that 62.07% of Indians are active on social media. So you are losing a big chance of presenting your brand to millions of potential customers by not utilizing this platform effectively.
And this is where social media marketing experts prove useful. Not only do they know the techniques for a swift brand promotion, but they are skilled in creating engaging content for your community. Besides, they excel in forming a more authentic connection with your audience, thus fostering a more committed audience.
This becomes critical as research says that 62.07% of Indians are active on social media. So you are losing a big chance of presenting your brand to millions of potential customers by not utilizing this platform effectively.
And this is where social media marketing experts prove useful. Not only do they know the techniques for a swift brand promotion, but they are skilled in creating engaging content for your community. Besides, they excel in forming a more authentic connection with your audience, thus fostering a more committed audience.
Digital Marketing Vs Social Media Marketing Services? A comparative Analysis
Even though they are related, both social media and digital marketing are separate fields. Due to this, many people believe that social media alone carries the entire digital marketing. This is wrong as social media in actual is just a part of the entire marketing strategy.
Digital marketing on one hand is a broader approach that comprises different techniques and methods to promote the brand’s product or service. This includes processes such as search engine optimization, pay per click, ecommerce optimization, email marketing, and social media marketing.
On the other hand, the social media marketing specialists aim to effectively utilize platforms like facebook, instagram, and youtube to facilitate tasks such as brand awareness, audience engagement, content creation, and collaborations.
Should You Really Invest in Social Media Marketing Services?
So if you are wondering whether you should invest in social media, then the answer is yes, it’s definitely worth your money. It’s because if you really want to grow in the current market, it’s infeasible without social media.
This is due to the fact that to make your brand successful online, you will need a strong visible presence online, and social media plays a key role in doing so. Modifyed Digital is a pioneering social media marketing firm that allows brands to create a strong online presence and boost their performance.
We do this by enabling your brand to attract potential audiences that are currently looking to buy the product or services your company offers. This helps you find the right audience and create a robust online reach and profit.
Testimonials
Manish Arora
When it comes to lead generation online in the real estate market, its not an easy job. Competition is high and large budgets need to be efficiently managed. So it was surprising how easily Modifyed’s team was able to handle our requirements. Not only that, their data-driven and technology oriented approach also enabled us to build better processes internally to manage new enquiries and increase conversions.
Harish Singh
We have often relied on Modifyed for our new project launches because they understand the real estate sector very well. Their team knows how to generate the most cost effective leads using online platforms. A reliable and trustworthy agency who knows what they are doing.
Nimisha Singh
We worked with the bright and talented team at Modifyed on a branding project to create a brand for one of our medical products during the Covid-19 pandemic. The look and feel they designed for a mundane, regular product was simply amazing! We received a lot of appreciation for the new product launched in the market due to its youthful, modern appeal. Modifyed does know how to create magic with design!
Dr. Suvidh Virmani
Our clinics are located in the heart of Noida and always suffered from lack of new patient walk-ins. Modifyed promised us a consistent flow of new enquiries through Google and FB and they really over-delivered! We are now planning to start 2 more clinics in the near future! Thank you Modifyed!
Dr. Hardeep Singh,
Modifyed Digital has been our digital partner for the last 3 years. They did a stellar job on revamping our website which resulted in top quality search presence and a high number of new leads being generated. Their digital consulting and strategies are always practical and cost effective to implement. We would be happy to recommend them. Five star service!
Charu Kapoor
“Modifyed Digital has been working closely with NIIT Foundation to take our social impact stories to the masses. They have been executing video shoots for our various projects across different states effectively. They displayed great ability to put forward the journey of our beneficiaries using impactful storyboards. What makes Modifyed Digital unique is their clear understanding of the social sector challenges. They are focused, flexible and present their work in a highly professional manner. Our donors and the team at NIIT Foundation, admire their creativity, their ability to work across themes and their overall presentation. We are very happy with their production quality that they bring on board. They have shown deep engagement to understand the purpose of the tasks assigned and execute within given costs and scope.”
Our Social Media Marketing Services
We are a leading social media marketing service provider that excel in offering quality services to both emerging and veteran brands. And partnering with us provides you the following benefits.
Social Media Roadmap
We craft thorough plans and strategies that help to ensure your success on social media platforms. This plan will serve as your campaign’s foundation and will focus on achieving business goals, boosting audience engagement, and creating a detailed content plan for your channel.
Performance Monitoring
We keep a regular track of your performance through tools such as facebook insights and twitter analytics. This allows us to get a closer look at aspects such as the overall reach, engagement, effectiveness of your campaign. We also provide a regular performance report to help our clients make informed decisions.
Profile Creation
We are renowned for offering quality profile creation and monitoring services across various platforms such as facebook, twitter, instagram, and linkedin. This includes a professional bio, an appealing display picture, and adding essential details to your profiles. This is why Modifyed Digital is a paramount social media marketing company,
Content Generation
To become successful on social media platforms, one must craft engaging social media content relevant to the audience. We achieve this by using our unique dual approach method. At first we craft original content including striking videos, stunning visuals, and extensive posts to grab attention and foster engagement.
Content Calender
We craft a strategic content calendar for our clients to ensure the delivery of the relevant content on the social media platform. This is done by planning and scheduling posts in advance and ensures a constant narrative for your brand across different social media platforms.
Audience Engagement
Online community success needs consistent engagement between brands and their audiences for successful development. Social Care supports your community engagement through direct feedback to all social media comments and messages and related brand mentions.
Community Development
We enable your brand to maintain a strong online presence by creating an active online community. This is done by developing an environment where the audience can feel a strong sense of belonging, nurture deep connections, and turn the audience into active brand promoters.
Social Media Advertising
This involves the strategic implementation of paid advertising campaigns across different social media platforms. It allows brands to overcome the limitations of organic reach and swiftly target your audience within a specific area through target messaging. Our smart tools ensure to show your ads to the right audience which helps save your money.
Brand Awareness
Help take your brand to the next level by creating the kind of buzz that makes your business memorable and recognizable. We do this by making your content and presence relevant and addressed at just exactly the right audience. With the right social media strategies, you can not just increase engagement online, but also get valuable feedback about your brand and services.
Reputation Management
Consumers don’t wait long to take their dissent online. And in a world where word of mouth is more valuable than any paid PR an organization might do. Online reputation management is incredibly important for businesses irrespective of how active they are in the digital space.
Social Media Lead Generation
Lead the most relevant audience to your business website when you sign up for Modifyed Digital’s social media lead generation service. We help businesses create valuable conversations online and help convert engagement into tangible leads. With social media marketing services, you ensure that you create a steady stream of active leads for a wide range of products and services.
Where to Expect Your Brand Promotion?
Choosing us for your social media marketing services will ensure your brand’s promotion and mentions across the following platforms.
Facebook Advertising
Facebook advertising allows us to use both text and visual content for better results. In fact, we also provide advanced targeting options based on the audience’s preference, location and consumer profile. Besides, we can easily control the advertising costs through our flexible bidding techniques such as cost per click and cost per mile.
Youtube Advertising
Unlike a broad and generic approach of television advertising, a marketing campaign on youtube allows us to focus exactly on the desired consumer profiles. This detailed targeting, when combined with google ad accounts, gives a premium opportunity to engage directly with specific audiences to create impactful results.
Twitter Advertising
Twitter advertising allows us to select specific business goals such as boosting engagements, website traffic, app downloads, audience growth and lead generation. This approach enables us to make sure that costs arise only when the results are achieved. In addition, twitter offers some of the finest budget management tools which allows us to set a daily spend limit.
LinkedIn Advertising
LinkedIn based advertising services are especially designed to target customers for professional services with remarkable precision. It’s a popular platform to find people responsible for taking major decisions regarding their business. Plus, people on this platform have more purchasing power when compared with clients on other social media platforms.
Instagram Advertising
Instagram is an evolving social media platform and is a great way for brands to create a resonant visual presence through our instagram advertising services. We excel in crafting immersive campaigns that will not only boost your brand’s online presence, but will also help you establish deeper connections with your target audience.
Pinterest Advertising
Use the potential of Pinterest, a distinct visual browsing platform through our pinterest advertising services. We design special techniques and methods that use pins and pin boards to maximize your fiscal returns. With us, you are sure to get the most out of Pinterest advertising.
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Why Choose Modifyed Digital?
Modifyed Digital is a champion of social media marketing services and provides a complete transparency to our clients that helps them know how our methods are impacting their online revenue and sales.
Dedicated Account Support
At Modifyed, your account will be handled by expert strategic planners who clearly understand your sector, goals, and marketing needs. Plus, you can easily connect with your dedicated account manager through phone or mail for any queries and planning sessions.
Complete Onboarding Process
Before starting your campaign, our social media experts will give you a detailed breakdown of our complete marketing plan. This will help you know how we are actually going to achieve your business goals. Besides, we will also define measurable campaign results that will allow you to track progress.
Personalized Marketing Plan
Boost your reach with tailored marketing strategy that perfectly suits your goals and budget. With us, you can easily find your target audience and make informed decisions so you can get good fiscal returns. We use smart tools to improve your campaign’s reach and efficiency.
Campaign Reports
We provide all of our clients with a detailed campaign report that shows a complete view of your performance on the social media platforms. This includes a monthly breakdown of tasks and their duration, which allows you to easily track your campaign’s progress.
Paid and Organic Results
We pair our clients with a dedicated field expert. Our team comprises experienced organic and paid planners, ensuring that your campaign is in the right hands. We combine both these methods to maximize your social media sales and presence.
Diverse Portfolio
Our experts have proven experience in social media marketing across different fields, from startups to large enterprises, in both corporate and consumer sales. Our team helps you by creating a strong online presence and image of your brand. This is done by conducting research, analysing trends, and adjusting our strategies.
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FAQs
Your target audience alongside the platforms determine the appropriate number of posts to share. But consistency is the key to becoming successful in social media. On facebook and linkedin, aim for one or two posts on a daily basis and prefer quality over quantity.
Similarly you can post three to five tweets daily on twitter in order to keep the audience engaged with your brand. Likewise, instagram requires one to three posts per day, with stories being a daily must. And for youtube, one to three videos per week is good for starting. Research around the market to determine which postage rate offers you the most value.
Social media marketing service expenses depend on the level of agency experience, service quality and project complexity. For small businesses or startups social media marketing expenses fluctuate between 10000 and 30000 rupees each month.
Similarly, medium sized businesses can cost around thirty thousand to one lakh rupees per month due to bigger scope and collaborations. And large scale businesses with bigger projects and scope may spend more than one lakh rupees on a monthly basis.
Seeing results from your social media marketing services isn’t a rapid process. Growing business through this approach requires constant efforts and patience. Even though you may see small results like increased likes and comments on your posts within a few weeks, major results like better sales and traffic will take time.
So expect a duration from three to six months for visible results. And if you want to get the best out of the social media marketing method, consider choosing Modifyed Digital.
