Patxi’s Pizza

Launched deliciousness online

Patxi’s Pizza

Launched deliciousness online

The Brief

Patxi’s Pizza is a pizza chain spread all over the US. They opened their first restaurant in the summer of 2004 in California and later flourished into a multi-chain brand across the US. They approached us to help them with their social media marketing and performance marketing. The campaign lasted for about 3-4 months and while it did, we had a good time working for them.

Client

Patxi’s Pizza

Our Role

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The Challenge

Since they are based in the US, we initially faced some challenges but ultimately the team came up with a solution to tackle this problem. We also had to categorize our campaigns and content according to the various locations that they were based in. The tastes and preferences of people in the United States are very different from that of people in India. The team had to do some extensive research and comparative testing in the first few days of the campaign and formulate strategies accordingly.

Our Approach

Our role at Patxi’s Pizza was two-fold. We were maintaining their 10 social media handles. Our main goal was to create the kind of content that will keep the audience engaged. Pictures shared by the client were being posted and captions and creatives were done by our very talented and hardworking team based on their corporate branding. The content was kept simple and engaging so that the audience could relate to the joint. In order to boost their content, we were running Facebook ads. We also spent money to generate more traffic to their website. All this combined with the consistent efforts of our diligent team helped us achieve great results.

The Results

It was a successful campaign for Modifyed Digital. In a period of 4 months, we were able to generate thousands of inquiries for them. In the test ad spent alone, we were able to generate 63 calls by spending just a small amount of 75 dollars. These calls helped them generate around 250 dollars in sales. Our strategy of posting simple and engaging content combined with good advertising, helped us get results that were beyond our Client’s expectations. Patxi’s Pizza’s team was very cooperative and helped us with all the things we needed during the campaign. The team had a good time working with them.
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