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Let’s Jump Rentals
Performance marketing bounced to new heights
Let’s Jump Rentals
Performance marketing bounced to new heights
The Brief
Let’s Jump rentals is a Texas based company that provides jump houses, water slides, photo booths and many other entertainment rental packages. They were one of our first performance based projects and had been in the business for over 12 years and wanted to market their brand expansively on digital platforms. Our key intent for this project was to deliver run performance marketing campaigns on Google, Facebook and Instagram with a high quality conversion rate.
Client
Let’s Jump Rentals
Our Role
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The Challenge
The challenges that we faced with this was mainly to and fro team coordination due to international time zones. Another challenge that we faced was the seasonality of the services they were offering and a huge competitive market. Although the challenges were just a mere pebble to step on and move ahead with our plans.
Our Approach
Our team effectively mapped out a constructive work plan that would help us in getting immediate results. We started out by creating dedicated landing pages for each service optimized with local keywords, re-targeted their audience and ‘Modifyed’ their website. We also conducted in depth keyword research based on the market landscape to identify high-intent, low cost keywords. This ensured a low ad spend, with higher quality search traffic pouringin. This eventually helped us in converting high quality leads effectively and the business observed a remarkable upward curve.
The Results
As a result of consistent performance based activities we were able to over-deliver for the client and gave an impeccable outcome with more qualified leads in 6 months than they ever had in 12 years of being in the industry. Not just this, we were also able to convert $,575,000 of business in 3 years of our association with the company. To summarize, this project was a huge success for us as a new marketing agency in the industry.
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