UX Research & Audits
Heuristic evaluation, usability testing, and structured audits benchmarked against Baymard and Nielsen Norman Group standards.
UI/UX Design That's Judged by Conversion, Not Just the Mockup
Research first. Interfaces second. Conversion always.
A beautiful interface that nobody can navigate isn't design - it's decoration. Modifyed Digital's UI UX design services start where most studios skip: structured research. We've run a 32-slide UX audit modelled on Baymard Institute and Nielsen Norman Group methodology for a D2C skincare brand, rebuilt the information architecture for an education nonprofit's 65+ page site from first principles, and audited a 24-page global education network's site for load speed, navigation, and structural issues before recommending a single design change. Every interface we design is judged the same way: does it make the next step obvious to a first-time visitor, not just the team who built it.
Part of our Website Design & Development
Google Partner
Meta Business
4.8★ Rated Agency
UX That Converts
Proven Track Record
We Measure UX by What Users Can Actually Do
Lead Metric
32-Slide
Baymard/NN Group-Style UX Audit Delivered for a D2C Skincare Brand
65+ Pages
Information Architecture Rebuilt From First Principles for an Education Nonprofit
10+ Years
Designing Interfaces for Indian & Global Businesses
One Team
UX Research, Design, and Development Under One Roof
Trusted Across Products, Nonprofits, and Global Websites
From D2C ecommerce to global education networks, we've redesigned interfaces for businesses that needed users to actually complete the journey, not just admire the landing page.
Why Most UI/UX Projects Don't Move the Needle
A Redesign Isn't UX. Solving a Friction Point Is.
01
Here's the pattern behind most underperforming redesigns: a design studio delivers polished mockups based on aesthetic preference, with no research behind which friction points actually cost conversions. We audited one D2C skincare site and found the checkout, product discovery, and mobile navigation were all working against the sale - not because the design was ugly, but because nobody had tested it against how real users actually behave.
02
Our UI/UX design services start with structured research - heuristic audits, competitive benchmarking, and information architecture mapping - before a single screen gets designed. For an education nonprofit's website, that meant rebuilding the entire sitemap around real user journeys instead of the organisation's internal department structure, because visitors don't navigate a site the way an org chart is drawn.
What We Deliver
Information Architecture
Sitemap and navigation design built around real user journeys and decision paths, not internal org structure.
UI Design Services
Visual interface design for web and mobile, built from a documented design system, not one-off screens.
Responsive & Mobile UI Design
Interfaces designed mobile-first where mobile is the dominant journey, and desktop-first where it isn't - decided by data, not default.
Product Design Services
End-to-end design for digital products, from wireframe through high-fidelity prototype, ready to hand to development.
CRO Integration
UX recommendations tied directly to conversion metrics - checkout completion, form submission, page-to-page drop-off.
Website UI/UX Design
Full website redesigns grounded in structured audits, covering navigation, content hierarchy, and page-level conversion paths.
Mobile App UI/UX Design
Interface design for iOS and Android products, designed alongside our app development team so design and build stay in sync.
Research to Development Handoff
Because our design and development teams work together, prototypes are built dev-ready - not redesigned mid-build because they weren't technically feasible.
UX Research & Audits
Heuristic evaluation, usability testing, and structured audits benchmarked against Baymard and Nielsen Norman Group standards.
Information Architecture
Sitemap and navigation design built around real user journeys and decision paths, not internal org structure.
UI Design Services
Visual interface design for web and mobile, built from a documented design system, not one-off screens.
Responsive & Mobile UI Design
Interfaces designed mobile-first where mobile is the dominant journey, and desktop-first where it isn't - decided by data, not default.
Product Design Services
End-to-end design for digital products, from wireframe through high-fidelity prototype, ready to hand to development.
CRO Integration
UX recommendations tied directly to conversion metrics - checkout completion, form submission, page-to-page drop-off.
Website UI/UX Design
Full website redesigns grounded in structured audits, covering navigation, content hierarchy, and page-level conversion paths.
Mobile App UI/UX Design
Interface design for iOS and Android products, designed alongside our app development team so design and build stay in sync.
Research to Development Handoff
Because our design and development teams work together, prototypes are built dev-ready - not redesigned mid-build because they weren't technically feasible.
Real Client Work
Research-Led Redesigns, Not Guesswork
For a D2C skincare brand, we delivered a 32-slide UX audit benchmarked against Baymard Institute and Nielsen Norman Group standards, identifying friction across product discovery, checkout, and mobile navigation. For an education-sector nonprofit, we rebuilt the site's entire information architecture - a 65+ page sitemap spanning six user groups and their distinct decision journeys - replacing a structure that couldn't scale past a single long-scroll page. For a global education network's 24-page site, we audited navigation clarity, page load speed, and structural inconsistencies as the foundation for a full rebuild and migration plan, sequenced across discovery, design, build, and launch phases.
Why Businesses Outgrow Template-Based Design
Research Before Redesign
Every project starts with a structured audit, not an aesthetic refresh based on current trends.
Information Architecture, Not Just Visual Design
We map how users actually navigate before deciding how any single page should look.
Built for Real Devices, Not Just Figma
Interfaces stress-tested across actual mobile and desktop contexts, not just a clean design-tool mockup.
Design and Development in Sync
Our design and dev teams work together, so what's designed is what actually ships - not redesigned mid-build.
CRO-Aware Design Decisions
Every interface choice is tied back to a conversion metric, not just visual preference.
Scalable Systems, Not One-Off Pages
Design systems documented so new pages and features stay consistent as the product grows.
Why Modifyed
How Our UI UX Design Services Turn User Friction Into Better Experiences
Modifyed Digital UI UX design services follow a research-first process that connects UX research, information architecture, UI design, and development from the beginning. Our in-house team designs and builds websites and apps, so every recommendation is considered from both a user and implementation perspective. Whether we're working on a D2C ecommerce website, education platform, nonprofit website, or multi-country institutional website, our approach stays focused on one thing: making it easier for users to find what they need, understand their options, and take the next step.
01
UX Research & UX Audit
We start with a detailed UX audit of your existing website or digital product. We review navigation, usability, content hierarchy, mobile experience, conversion paths, and key friction points using established UX principles and relevant industry benchmarks. The result is a clear set of recommendations for improving the overall user experience - not just a list of visual changes.
02
Information Architecture & User Journey Mapping
Strong website UI/UX design starts with a clear structure. We map your key user journeys based on intent, user type, and decision stage, then organise navigation, pages, and content around those journeys. This creates an information architecture that helps users move through your website or product naturally instead of making them search for the next step.
03
Wireframing & UX Prototyping
Before moving into visual UI design services, we create wireframes and interactive prototypes to test the structure and flow. This allows us to identify usability issues, unclear navigation, and unnecessary steps early - before they become expensive changes during development.
04
UI Design & Responsive Interface Design
Once the experience is structured, our UI design services bring the interface to life with a consistent design system covering typography, spacing, components, interactions, and visual hierarchy. We create responsive interfaces for desktop, tablet, and mobile so the experience remains clear and usable across the devices your audience actually uses.
05
Website & Mobile App Design Handoff
Our Website UI/UX Design and Mobile App UI/UX Design teams work closely with developers throughout the project. We provide development-ready designs, specifications, and interaction details, followed by QA to ensure the final website or app matches the approved experience and works as intended.
06
Conversion-Focused UX Optimisation
Good UX should support business goals as well as user needs. We connect design decisions to meaningful actions such as enquiries, form submissions, purchases, registrations, and checkout completion. This makes our UX design services focused not only on how an interface looks, but on how effectively it helps users complete the journey.
Frequently Asked Questions
UX research and audits, information architecture, wireframing, visual interface design, and development handoff - for both websites and mobile apps.
Both. For existing sites, we start with a structured audit to identify what's actually causing friction before recommending a redesign.
We start with research and information architecture, not visual design. And because our UX and development teams work together, what we design is what actually gets built - not diluted in translation.
Yes - we design for iOS and Android alongside our app development team, so interface design and technical feasibility are considered together from day one.
A focused audit typically takes 1–2 weeks; a full redesign with information architecture, wireframing, and visual design can run 6–10 weeks depending on scope and page count.
We won't promise a specific number before auditing your funnel - but every design decision we make is tied to a conversion metric, and our audits are built specifically to find where you're losing users today.
Yes - we've audited and rebuilt information architecture for sites running into dozens of pages across multiple user groups and, at the largest end, multi-country institutional websites.
Yes - every project includes documented components, spacing, and typography rules so your internal team or future vendors can extend the design consistently.