3 Interesting Ways to Sharpen your Company’s Digital Marketing Strategy

In my last post, I discussed a basic 1 month digital marketing plan for generating B2B leads online using paid ads. This post is about tweaking your existing strategy and devising effective digital marketing strategies that deliver results at manageable costs. If you’re a startup, you’re probably short on marketing budgets. And your definition of digital marketing is probably sharing ad-hoc content on social media or trying to do Search Engine Optimisation. 

The first step towards marketing effectiveness is the obvious but oft-forgotten question  –  are you getting any tangible (leads/sales/revenue) results from either?