16 Copywriting Blogs Every Content Marketer Needs to Follow

Content writing and copywriting are two art forms of content marketing that need a special set of skills. Every content marketer worth his salt must have this special set of skills if they are to succeed in today’s world. Now these skills do not involve spinning tales out of nowhere like fiction writers do. These require you to spin stories around hard facts, stories which will move readers and potential leads to take out their wallets and buy from you. This makes the task all the more challenging. And fun.

Consider this line of thought: It is easier to transport people into a world of make belief and convince them about living in a fantasy land, than to actually put people in a very real situation and convince them that they are at the right place at the right time and doing the right thing. This is where copywriting and content writing skills come into picture because here, the content marketer needs to manipulate his readers’ minds and persuade them to believe in what he writes. A few writers have mastered the skill with great élan. Fortunately for the rest of us, they have started blogs and shared the secrets of their success and the lessons learned through failure.

Here are . They have been listed in no particular order.