Sancha Tea — Where Premium Blends Meet 10X Performance.
Just like a slow-brewed, handcrafted tea, we blended Sancha’s heritage with high-performance marketing, building a data-backed growth engine powered by precision targeting and high-converting campaigns.
The Ask
The ask was simple on paper: scale revenue. The reality was trickier: do it without flattening a brand built on depth, origin and experience. Premium brands don’t respond well to shortcuts. So we focused on creating a powerful performance marketing ecosystem, with a structure and data-driven growth engine that could drive consistent and scalable revenue.
Services
- Performance Marketing Strategy
- Meta Ads
- Google Ads
- Creative Strategy & Production
- Audience Testing & Segmentation
- Conversion Rate Optimization (CRO)
The Brand
Meet The Client
Sancha Tea is a premium specialty tea brand rooted in India's finest tea gardens. With a legacy of artisan craftsmanship and an unwavering commitment to quality, Sancha brings the authentic flavors of Darjeeling, Assam, and Nilgiri to discerning tea lovers worldwide.
Specialty Tea Category
Curating the finest single-origin tea from India's most prestigious gardens.
India Wide Distribution
Premium presence across 28 states with a growing D2C channel.
Premium Market Position
Positioned as a luxury artisan tea brand competing with global players.
The Problem
The Challenge
No Structured Tracking
Zero conversion tracking or attribution across platforms.
Untested Audience Strategy
No data on buyer personas or high performing audience segments.
Weak Creative Ecosystem
No structured creative testing or production pipeline.
Poor Platform Diversification
Over-reliance on a single channel with no multi-platform strategy.
Zero Retention Strategy
No remarketing, email flows, or CLTV-driven campaigns.
No ROI Visibility
Inability to measure true return on marketing spend.
TARGET AUDIENCE
FINDING WHO ACTUALLY SITS WITH A CUP OF TEA
GEO & AGE
Targeting Applied: 30+
Multiple
Audience Types Tested
CLTV
Retargeting System implemented
Buyer Persona Breakdown
LOOKALIKE
Audiences Built
Creative Engine
Creatives That Convert
10X
Avg ROAS on Meta
7X
Avg ROAS on Google
29X
Peak Week ROAS
3.3M
Meta Impressions
1,342
Purchases
80.5K
Google Impressions
Performance That Speaks For Itself
Google Ads
Search & Shopping Performance
As a result of our brand and creative strategy, by the time users reached Google they weren’t discovering Sancha but considering it.
155K
Clicks
27.4K
Conversions
₹55.4
Cost per Conversion
707%
ROAS
CAMPAIGN SPOTLIGHT
Diwali
Diwali, the season of gifting, didn’t need excess. Just a perfect landing, focused targeting and performance-guided scale.
173X
Peak ROAS
₹8.93L
Revenue from Single Ad Set
3
Winning Reel Ads
Creative Engine
Diwali Creatives
Year-on-Year
Performance Over Time
2023
5.10X
ROASFoundation year with tracking, audience, and creative setup.
2024
1.91X
ROASScaling year with aggressive expansion to new segments.
2025
5.37X
ROASOptimization year with profitable scaling and CLTV focus.
WHAT CHANGED
AROMA RESTORED WITH CONSISTENT GROWTH
Because in the end, both tea and performance work the same way, you can’t rush the process, but once you get it right, the flavour stays.
