Walmart Vriddhi — Growth Through Digital Strategy.

Walmart Vriddhi empowers small businesses and suppliers. We partnered to strengthen their digital presence and create a platform that supports growth and engagement.

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Walmart Vriddhi service process

The Ask

The goal was to create a digital experience that could support Walmart Vriddhi's mission and drive measurable growth for their partners.

Services

Strategy · UX/UI Design · Web Development · Digital Marketing

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Key Problems Identified

  • Outdated structure that didn't reflect the scale or impact of the program.
  • Content-heavy pages causing cognitive overload.
  • Limited scalability for multilingual and regional audiences.
  • Lack of clear user journeys for different MSME personas.
  • UI didn't align with Walmart's global credibility.
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Success story

Earlier Version

Earlier design – Newsroom
Earlier design – MSME Growth Journey
Earlier design – Onboarding
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Design wasn't about aesthetics—it was about

Making Growth Easier

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Goals &
Objectives

Outcomes We Aimed For

  • Create a modern, intuitive, and inclusive UX
  • Improve content discoverability for MSMEs
  • Design a scalable UI system for future phases
  • Support multilingual expansion
  • Align visually with Walmart's global brand trust
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Research & Strategy

We deep-dived into Walmart Vriddhi's ecosystem—suppliers, small businesses, and internal users—to define a strategy that could serve all while driving growth.

  • Stakeholder and user research.
  • Conversion and engagement metrics.
  • Scalable architecture and content model.
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A journey shaped by research, iteration and intentions

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Bringing the Experience to Life

Tablet view
Laptop view
Mobile view
Impact

Impact Highlights

  • Improved engagement and conversion paths
  • Clearer information architecture
  • Foundation for future scaling and features