76
Of consumer goods discovery now happens digitally — through search, social and content — before a purchase decision is made. The shelf is secondary to the screen.
Your Product Is on the Shelf. Your Brand Should Be in the Feed.
Right Now, Where Is It?
Consumer goods is one of the most competitive digital marketing categories there is. Shelf space has moved online. Discovery happens on feeds, not aisles. Brand loyalty is built through content, community and consistency — not just distribution. The brands that win aren't always the ones with the best product. They're the ones that show up best.
WHERE CONSUMER GOODS BRANDS LOSE THE SHELF
65
Of FMCG and consumer brand marketers say they struggle with content consistency across channels. Inconsistency is a brand problem, not a creative one.
3
Less paid acquisition spend per customer for consumer goods brands with strong organic social and SEO presence. Build it, and the economics change.
58
Of consumers say they've switched to a brand that appeared more credible or discoverable online. Visibility is credibility.
In consumer goods, the algorithm is the new shelf. If you're not optimising for it, someone else is.
They trusted us and are now visible!
How we move the needle- OUR APPROACH
STEP 1
Stand for Something Specific
What makes your product genuinely different — in terms your customer cares about, not your product team. We find that and build from it.
STEP 2
Performance at FMCG Scale
High-volume, cost-efficient campaigns that drive trial, first purchase and repeat — without burning through budget on audiences who'll never convert.
STEP 3
Own Your Category Online
Content, SEO and social strategy that makes your brand the obvious reference point in your product category.
STEP 4
Integrate All Your Channels
D2C, marketplace, offline retail — one coherent digital strategy that supports all three rather than creating conflict between them.
STEP 5
Never Stop Testing
Continuous audience refinement, creative testing and campaign optimisation that keeps performance sharp as the market shifts.
TYPES OF CONSUMER GOODS BUSINESSES WE WORK WITH
Food & Beverage Brands
Performance marketing and brand storytelling for packaged foods, beverages and gourmet products in a category where differentiation is everything.
Home Care & Cleaning Brands
Awareness campaigns and product SEO for household essentials — building brand preference in a category where most purchases are habitual.
Personal Care & Hygiene Brands
Content, performance and community for personal care brands competing on ingredient transparency, efficacy and increasingly, values.
Baby & Child Care Products
Trust-first marketing for baby and parenting brands where the purchase decision is built almost entirely on credibility and peer recommendations.
Stationery & Office Supplies
B2B and B2C digital strategy for stationery and office supply brands navigating a category in transition.
Sporting Goods & Recreation
Performance and lifestyle marketing for sporting goods brands competing in a category energised by an increasingly fitness-aware Indian consumer.
OUR SERVICES
We build the visibility, content and performance infrastructure consumer goods brands need to grow — from first discovery to loyal repeat customer, across every channel.
NUMBERS THAT MATTER
50 ↑
Average improvement in ROAS for consumer goods performance campaigns
3 ↑
Growth in organic brand searches through content strategy
25
Consumer goods and FMCG brand partnerships
45 ↑
Improvement in repeat purchase rate with email and retention strategy
Frequently Asked Questions
Both — and we enjoy both for different reasons. Challenger brands need to punch above their weight. Established brands need to stay relevant. Different challenges, same standard of work.
Yes, and we think they should be handled together. In consumer goods, the online and physical retail journey overlap more than most brands account for.
Focus on genuine use in the right category. A nano-creator with 15,000 followers who actually uses your product type is often more impactful than a generic lifestyle influencer with 500,000.
Ready to make your brand the one consumers find, recognise and keep choosing?
Talk to us. We'll look at your current visibility, content and performance data and give you an honest picture of where the growth opportunity actually is.
