01
The Brief
XS Worldwide is a leading booth design and tradeshow company, with a presence in USA, Europe, and Dubai. The client wanted to switch over to a vendor who was a partner in their digital growth, proactive working towards growing the brand presence.
02
The Challenge
With heavy competition, expensive keyword auctions and a complex audience profile, generating high quality enquiries for XS Worldwide required persistence, patience.
03
Our Approach
We started by researching their audience and building unique, targetted personas. Based on audience research, we designed a brand new web presence which extensively covered the brands portfolio, contained event specific landing pages, lead generation landing pages, and also a revamped blog.
04
The Results
The redesigned website, social media content and regular, well-managed SEO resulted in a completely new lead generation channel developing, via the brands new website.