01
The Brief
The Tea Shelf is a leading online tea store based in India which delivers premium, organic tea to tea lovers all over the world. Using clever search engine marketing and social media campaigns, we delivered a 50% increase in sales within 3 months of hands on digital marketing.
02
The Challenge
Key challenge with the project was online competition from large players. With over 45+ brands competing in the same category, increasing online presence was a difficult problem to solve. One that our team at Modifyed is well-equipped to handle.
03
Our Approach
We chosen strategically important keywords and long tail buyer intent terms that were uncovered after using a variety of tools and key word research techniques. A solid SEO and paid advertising campaign was unleashed on our competition. In addition, we focussed on high selling product keywords to increase marketing ROI.
04
The Results
Consistent on-page and off-page SEO activities resulted in better search rankings on Google Search. This led to more relevant traffic coming to the website, ultimately increasing the revenue.