01
The Brief
Stratford University is a leading American University which offers courses in Management and IT. With 7 campuses in the United States alone and a campus in New Delhi, it is a truly global brand. They wanted to partner with a digital marketing agency in Delhi which could help generate brand awareness and leads for their courses.
02
The Challenge
The Delhi NCR region in India has several well-funded universities with advanced digital marketing campaigns running, aggressively advertising courses throughout the year. Our key challenge was to compete with these universities to promote an American university.
03
Our Approach
We decided to leverage the key USPs of Stratford to reach out to the target demographics by first building a compelling, modern website and then running strategically designed digital marketing campaigns. Keyword and audience research proved key to discover low-cost, high value opportunities on Google and Facebook.
04
The Results
A focussed campaign has resulted in a good number of leads being generated from the various digital marketing activities such as search engine optimisation, social media ads, and performance marketing. This has resulted in an increase in applications being recieved by the admissions team at the university.