Google's Ad Grant programme gives registered non-profits up to $10,000 USD in monthly Google Ads credit — completely free. As a Google Ad Grant management agency working with NGOs and foundations across India, we handle the application, account setup, ongoing campaign management and compliance — turning free advertising credit into real mission outcomes: more donors, more volunteers, more beneficiaries reached.
We've helped NGOs, foundations and social enterprises across India access and maximise the Google Ad Grant — from grassroots organisations applying for the first time to established foundations optimising underperforming grant accounts that were at risk of suspension.
A Google Ad Grant that isn't managed properly isn't doing anything. Most NGO grant accounts are either unused or suspended within six months. Ours aren't.
We built a high-intent search campaign structure focused on admission-ready students. By optimizing landing pages, refining audience targeting, and strengthening paid visibility, we transformed their digital presence into a scalable enrolment engine.
We designed campaigns centered around value-based education and holistic development. By targeting parents with personalized messaging and optimizing website visibility, we drove sustained enquiry growth and stronger admission momentum.
We developed long-term, data-driven campaigns focused on career advancement and job-ready programs. Through optimized landing pages, success-story storytelling, and structured multi-channel campaigns, we built a sustained enrolment growth engine.
We launched multilingual global campaigns highlighting academic excellence and career outcomes. With performance-led creatives and personalized lead nurturing, we strengthened international enrolment growth across key markets.
When the Google Ad Grant is structured and managed correctly, NGOs consistently see meaningful growth in donation page traffic, volunteer applications and programme enquiries — without spending a rupee on advertising.
Successful agency projects — Brand Identity, Website Design, Performance Marketing, SEO, Social Media
Years in business improving brand visibility, performance, and ROI for ambitious businesses.
Average NPS* we receive from our clients.
Confirming your organisation's eligibility for Google for Nonprofits, gathering required documentation and submitting the application — correctly, the first time.
Creating a grant-compliant Google Ads account from scratch with proper campaign structure, keyword strategy and conversion tracking aligned to your mission objectives.
Identifying the search terms your target audiences — donors, volunteers, programme beneficiaries — actually use to find organisations like yours in India and globally.
Writing compelling, mission-driven ads that communicate your cause, inspire action and stay within Google's Ad Grant content and quality policies.
Proactively managing the CTR requirements, keyword restrictions and account quality standards that determine whether your grant account stays live.
Setting up goal tracking for donation completions, volunteer sign-ups, programme applications and other mission-critical actions — so impact is measurable.
Reviewing and improving the pages your grant traffic lands on — donation pages, volunteer forms, programme enquiries — to improve conversion rates meaningfully.
Clear monthly reporting structured for internal stakeholders, trustees and donor communications — focused on mission outcomes, not just advertising metrics.
The Google Ad Grant for nonprofits is genuinely powerful — when managed properly. The gap between a well-run grant account and an ignored or suspended one is the difference between a cause that reaches thousands and one that doesn't reach anyone.
Confirming your organisation qualifies for Google for Nonprofits — registered nonprofit status, valid charity certification (80G in India) and website quality compliance.
Completing and submitting the Google for Nonprofits application on your behalf — including Percent for Purpose / TechSoup verification where required.
Building the Google Ads account with campaign structure, keyword strategy and conversion tracking designed for grant compliance and mission impact from day one.
Writing grant-compliant ads that reflect your mission authentically and motivate donors, volunteers and beneficiaries to take action.
Going live with close monitoring of CTR requirements, keyword quality and performance — preventing the compliance failures that lead to account suspension.
Monthly optimisation to maintain compliance, improve campaign performance and deliver a clear impact report showing what the grant produced.
We'll run a quick eligibility assessment for your organisation and show you what a properly managed grant account could realistically deliver for your cause — in terms of donor reach, volunteer acquisition and programme awareness.
Meet the Founder
Prateek Modi
Meet the Partnership Architect
Charu Gupta
Meet the Head of Strategy
Rishabh Behal
Prateek Modi
Founder
Charu Gupta
Partnership Architect
Rishabh Behal
Head of Strategy
Our NGO clients appreciate a team that understands mission-driven work — and manages the grant with the same rigour we'd bring to any paid advertising account.
AYAN CHATTERJEE
Head, Ed India Foundation
AMIT PRASAD
Director at K K Modi University
SUDESHNA MUKHOPADHYAY
Chief Design Officer, Svarochi Lights
KARAN DHUPAR
Founder & CEO, Gourmet Spice
ASHOK ARORA
MD at eWebGuru
ASHUTOSH DWIVEDI
Founder & CEO at Utazzo.com
AYAN CHATTERJEE
Head, Ed India Foundation
AMIT PRASAD
Director at K K Modi University
SUDESHNA MUKHOPADHYAY
Chief Design Officer, Svarochi Lights
KARAN DHUPAR
Founder & CEO, Gourmet Spice
ASHOK ARORA
MD at eWebGuru
ASHUTOSH DWIVEDI
Founder & CEO at Utazzo.com
We've worked with nonprofits, social enterprises and educational foundations across India. We understand that the metrics that matter for a mission-driven organisation aren't the same as for a commercial one — and we manage the grant accordingly.
From eligibility check and application through to ongoing monthly management — we handle the entire grant lifecycle so your team can focus on the mission.
Grant accounts get suspended for falling below the 5% CTR requirement, using single-word keywords or having poor landing page quality. We manage around all three, proactively.
We optimise for what matters to your cause: donation completions, volunteer applications, programme sign-ups — not just grant utilisation.
We've worked with education NGOs, healthcare foundations, environmental organisations and community development bodies. The sector has specific communication and compliance dynamics — we understand them.
Many NGO accounts use only 20–30% of their $10,000 monthly credit. We build the campaign volume and keyword coverage needed to actually spend the grant fully.
Monthly reports formatted for trustee meetings and donor communications — showing reach, conversions and mission outcomes, not just advertising metrics.
Eligible organisations must hold valid registration as a nonprofit (Society, Trust, Section 8 Company) and be verified through TechSoup India or Google for Nonprofits directly. Government institutions, hospitals and academic institutions are typically excluded. We run a free eligibility check before you invest time in the application process.
The grant can drive traffic to donation pages, volunteer registration forms, programme application pages, awareness campaigns, event registrations and general cause awareness — as long as destination pages meet Google's quality and content standards. It cannot be used for commercial products or services, even for revenue-generating NGO activities.
The grant operates with a $2.00 maximum CPC limit (unless using Smart Bidding), cannot show on certain keyword types and requires the account to maintain a minimum 5% click-through rate across all campaigns. These constraints require different campaign management strategies than commercial accounts.
Yes. Grant suspensions are typically caused by CTR falling below 5%, use of non-compliant keyword types or low quality score pages. We've restored suspended accounts before — the process involves account cleanup, policy compliance corrections and a formal reinstatement request to Google.
In our experience, NGOs without professional grant management typically use 10–40% of their monthly credit. With proper campaign structure, keyword coverage and active management, we aim to utilise 80–100% of the grant every month — because every unused dollar is impact that didn't happen.
Your cause deserves to be found. Let's use Google's $10,000/month to make sure it is.
Let’s plan it properly.
The Ad Grant drives traffic to your cause. To convert that traffic into donors and volunteers, explore how our website design, content marketing and social media services build the complete digital presence your mission needs.
