content marketing

Digital Marketing for Family Businesses: Transform Your Traditional Business

If there’s one type of business that can benefit a lot from digital marketing, its traditional, family-owned businesses. Digital marketing for family business can be incredibly powerful. Think of old import-export firms, manufacturing units, shop owners, trading houses, dealers etc. If you’re in such a business, it’s time you started thinking of taking it online. …

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13 Examples of Interesting Marketing Campaigns From Around The World

No matter how great your marketing is, if your product sucks, it will never really sell. I’m not really sure who said this but every time I work with a client with an average, boring or downright awful product, I’m reminded of this quote. Even the greatest marketer will have a tough time selling commodities (soaps, …

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3 Interesting Ways to Sharpen your Company’s Digital Marketing Strategy

In my last post, I discussed a basic 1 month digital marketing plan for generating B2B leads online using paid ads. This post is about tweaking your existing strategy and devising effective digital marketing strategies that deliver results at manageable costs. If you’re a startup, you’re probably short on marketing budgets. And your definition of digital marketing …

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Baba Ramdev and Patanjali – A Surprisingly Good Example of Content Marketing

I was browsing through Tata Sky the other day and happened to see Baba Ramdev speaking passionately about Swadeshi, Ayurveda and Yoga. It suddenly dawned on that he was actually a great example of content marketing. I’ve long admired him but ever since the whole running-away-in-a-saree affair happened at Ramlila Maidan a few years back, …

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Struggling to succeed online? Here is a 5-step Framework for Mastering Digital Marketing

Digital marketing is an exciting way for people and businesses to promote their products, services, ideas and even, themselves. However, it’s also a rapidly evolving field with newer methods and channels sprouting every single day. Understanding the basics, let alone mastering digital marketing, is becoming more and more complex. It’s hard even for someone like me …

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16 Copywriting Blogs Every Content Marketer Needs to Follow

Content writing and copywriting are two art forms of content marketing that need a special set of skills. Every content marketer worth his salt must have this special set of skills if they are to succeed in today’s world. Now these skills do not involve spinning tales out of nowhere like fiction writers do. These …

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