branding

13 Examples of Interesting Marketing Campaigns From Around The World

No matter how great your marketing is, if your product sucks, it will never really sell. I’m not really sure who said this but every time I work with a client with an average, boring or downright awful product, I’m reminded of this quote. Even the greatest marketer will have a tough time selling commodities (soaps, …

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Innovative Digital Marketing Ideas – 5 Companies that Surprised Us

Being better isn’t necessarily the only important thing in digital marketing. Being different is what counts. Trying out unexpected, innovative digital marketing ideas to sell your product is what makes people sit up and notice your brand, talk about it and eventually spend money on it. The cliche that “any kind of publicity is good …

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