MAXIMIZE NGO REACH WITH GOOGLE AD GRANT
Raise your NGOs brand awareness, digital fundraising and volunteer sign-ups, spending Google’s money worth $120,000 annually.
Organic Can BEAT PAID
As a non profit, or social enterprise, or CSR organization, you’re probably always looking for ways to improve your digital marketing campaigns. Google Ad Grant displays your message to potential donors and collaborators who are looking for NGOs similar to yours.
Each qualifying NGO is eligible for up to $10,000 per month in Google.com search advertisements.
The problem is that it’s an expensive medium to enter.
With ad costs always on the rise, expensive agencies to sustain, and internal overheads to bear – effective marketing is always a pipedream.
NO MORE!
We help you acquire Google Ad Grant
as well as manage it for you
Google Ad Grants is a global program that provides an annual budget of $120,000 for qualified nonprofits to use in search advertisements. (That’s almost 96 Lac Rupees!)
Thousands of organizations serving a variety of causes find benefit from this program to promote their mission, attract members, recruit volunteers, raise donations, and more.
And Modifyed Digital has carved a very unique niche for itself in this domain!
To qualify for Google Ad Grants, your organization must be an eligible nonprofit, have a high-quality website that meets the website policy, and be able to meet the program policies.
India’s leading Google Ad Grants Agency
We are working with leading social sector and development organisations to help them massively improve and grow with the power of Google Search Ads.
You Can Trust Us
We Know What We Are Doing
2016
Year Established
200+
Clients Served
4 Years
Google Certified Partner
99%
Application Approval Rate
$600,000
Managed Yearly Ad Grant Budgets
$5 Million+
Funds Raised
Why should you hire Modifyed Digital to help you acquire or manage your Google Ad Grant account?
To make it easy. Many Not-For-Profits are intimidated by the Adwords platform. They’re not sure if they’re doing the right thing and might break it somehow. Modifyed Digital helps you take the fear out of Ad Grant marketing so that you can focus on the core objectives of your mission and have a great digital experience. Here’s how Modifyed Digital can you help you with your Google Ad Grant:
Google Ad Grant Acquisition
Modifyed plays an important supporting role in what could otherwise be a tedious documentation process that can take up to 3 months. NGOs have to wear a lot of different hats, acquiring an ad grant shouldn’t be one of them. We have assisted numerous organizations in obtaining the Google Grant and our success rate has been 100%.
Campaign Strategy and Creation
Modifyed starts with setting up an intelligent structure that helps you drive clicks and conversions. When creating ad campaigns for your services, programs, or areas of emphasis, we pick out appropriate keywords, draft advertisements to appear in search results, and frequently test distinct versions to raise performance. You simply tell us what your objectives are and we will handle the rest. It’s Google Grant Management made easy.
Compliance and Account Revival
It’s common for us to work with clients who have suspended ad grant accounts. We help in ensuring all the policies and compliances are taken care of so that the account is in a healthy state and can run without suspension.
Account Maintenance and Optimisation
Modifyed will take over to maintain your Ad Grant, ensuring that we get the minimum spend to at least $7,000-$9,000/month. This typically happens by restructuring the account from the bottom-up, discovering new keywords, writing new ads, setting up conversion tracking, and following policies and best practices of Google Ad Grant
Insights and Reporting
Modifyed will set up a live dashboard report and monthly PDF summaries of results, so you can monitor all the optimization work we are doing within your account. Our team will also work with you to ensure you get regular insights into what is working and what is not working.
Certified by Google (Partner Agency)
We are a Google Ad Grants Certified Professional Agency with accredited experts
working on client accounts and strategies.
Target Multiple Objectives
Attract donors, build brand awareness and recruit volunteers – we use all the standard features of Google Search Campaigns to help you achieve various goals.
Create unlimited campaigns
Unlike other providers, our service is not limited by the number of Campaigns, Ad Groups, Keywords, Ads or anything else.
Target a global audience
Get international / foreign funding (FCRA approval required) with your Google ads and run ads in any country.
100% Transparency
A bold claim - we offer 24/7 access to reporting dashboard + full account access. Nothing is ever hidden from you.
Fair Success Based Pricing:
No setup fees or fixed monthly retainers. Our only fee is a % of utilized Ad Grant so we always have skin in the game. Your success is our success.
What Is The Single Biggest Parameter for Ad Grant Success at Modifyed Digital?
Conversion Tracking
What cannot be measured cannot be improved.
Conversion Tracking ensures that your campaign goals accurately reflect your organization’s mission and that you’re tracking meaningful actions. Another way to look at it is, conversion tracking shifts the focus away from maximizing clicks on a website and allows you to see what happens after the click.
Analyzing conversion data for your account is always a top priority
We realize that no two Nonprofits are the same and so we have seen a variety of metrics being tracked. It varies from donations to newsletter sign-ups, merchandise sales to volunteer sign-ups. These are the main ones that we see.
Let’s connect so that we can share our side of the story and why we’re excited to work with Non-profits!
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Contact us today for a free consultation.
Turbocharge your business growth.
FAQs
Once you’ve used the $10,000for the month, your ads will stop showing on Google. You will not be penalized or charged.
Your ads will need to be linked to one (and only one)website domain, which should be the same that was approved in your initial application
The Google Ad Grant is a $10,000/month grant to be used on the Google Ads platform. The grant acts as a monthly credit that recipients can use exclusively for ads on Google. The grant and paid ads use the same Google Ads platform (formerly known as Google Adwords). However, grant recipients’ accounts are held to a stricter set of requirements, as outlined in Google’s Ad Grants Policy Compliance Guide.
Our marketing specialists ensure that your nonprofit meets the requirements to keep your grants valid and available for indefinite use.
The Google Grant maximum is $329 USD a day or $10,000 USD a month.
Our mission is to increase your online presence so that you can focus on changing the world. Hand off management of your Google Grant and we will maximize its potential.
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