Trulymadly is India’s most popular dating app which matches users on the basis of their compatibility. It allows users to find and date singles anywhere in Delhi (India). Tasked with launching the app with a content marketing campaign, we cracked the idea of “Breaking Stereotypes” using simple photostories that inverted common misconceptions around people on superficial facts such as their looks, name, religion, residence, attire, preferences, etc. The campaign went viral and led to millions of organic views, reach and app downloads over a period of 3 months.
Note: This campaign was done with another agency Drizzlin Media.
Date Feb 2014
Skills Content marketing, viral marketing